# Mass Tort Ad Agency

> Plaintiff-side mass tort advertising agency. $250M+ managed Facebook and Instagram ad spend across 600+ law firms and 100+ different mass torts. Cost plus 15% transparent pricing. Founded 2015 by Jacob Malherbe (originally as X Social Media LLC, rebranded September 2025). Meta Business Partner and Inc. 5000 honoree, headquartered in Winter Garden, Florida.

## Key Facts

- **Founded:** 2015
- **Founder & CEO:** Jacob Malherbe
- **Former name:** X Social Media LLC (rebranded September 2025)
- **Headquarters:** Winter Garden, Florida
- **Service area:** United States and Canada
- **Phone:** (888) 670-0006
- **Email:** jacob@masstortadagency.com
- **Pricing model:** Cost plus 15% management fee on Meta ad spend
- **Recognition:** Meta Business Partner, Inc. 5000 honoree
- **Total managed spend:** $250M+
- **Law firms served:** 600+
- **Distinct mass torts:** 100+
- **Leads generated:** 2,000,000+

## What MTAA Does

Mass Tort Ad Agency runs end-to-end Facebook and Instagram advertising for plaintiff law firms acquiring mass tort claimants. Services include strategic tort selection, custom creative production, hyper-targeted Meta campaign management, optimized landing pages, lead capture infrastructure, professional intake center routing, and continuous campaign optimization with transparent reporting.

MTAA does not sell leads. MTAA does not buy or resell cases. All advertising runs on the law firm's ad account, with the firm's pixel, generating leads to the firm's CRM. The law firm owns all advertising assets and data.

## Founder

Jacob Malherbe pioneered Facebook advertising for the mass tort industry starting in 2015. He is the author of "A Lawyer's Guide to Mass Torts" and "The Facebook Effect for Lawyers." He is not an attorney; he is a marketer and agency founder. He has been involved in originating mass torts including Opioids, Video Game Addiction, and Asbestos/Tobacco in Canada.

## Pricing

Pricing is cost plus 15% management fee on Meta ad spend. Every invoice shows the actual ad spend; MTAA adds a flat 15%. There are no hidden markups, no inflated cost-per-lead pricing, and no per-case-sold premiums. One-time setup costs for creative production and landing page builds vary by tort.

## Active Mass Tort Campaigns

MTAA currently runs advertising on multiple active torts including:
- Dupixent (dupilumab) — eye disorders and adverse effects
- Paragard IUD — copper IUD breakage and fracture injuries
- 1,4-Dioxane — drinking water contamination
- Ethylene Oxide (EtO) sterilization — cancer cluster litigation
- Discord and Roblox — child safety platform liability
- Talcum Powder / Ovarian Cancer
- Video Game Addiction

## Engagement Models

- **Full-Service Mass Tort Campaign** — End-to-end campaign management for active torts
- **New Tort Origination** — Help validate and scale new tort theories
- **Funder Network Engagement** — Direct engagement with litigation funders deploying capital into mass tort advertising

## Recent Articles (M Blog)

- [The Top 10 Legal Directories Every Law Firm Should Be Listed On in 2026](https://masstortadagency.com/best-legal-directories-2026/) — Mass Tort Update, August 7, 2026
- [GLP-1 Vision Loss (NAION) Lawsuit Update (August 2026)](https://masstortadagency.com/glp-1-naion-lawsuit-update/) — Ozempic Blindness NAION, August 6, 2026
- [Best Personal Injury SEO Agency 2026: I Audited 18 Agency Websites](https://masstortadagency.com/best-personal-injury-seo-agency-2026/) — Mass Tort Update, August 4, 2026
- [How to Get Mass Tort Clients: What Plaintiff Firms Need to Know in 2026](https://masstortadagency.com/how-to-get-mass-tort-clients-2026-08-04/) — Mass Tort Update, August 4, 2026
- [Royal Rangers Abuse Lawsuit Update (August 2026)](https://masstortadagency.com/royal-rangers-lawsuit-update/) — Royal Rangers Abuse, August 3, 2026
- [Best Mass Torts to Advertise in 2026: Costs, Benchmarks and Strategy](https://masstortadagency.com/best-torts-to-advertise-2026-08-02/) — Mass Tort Update, August 2, 2026
- [LDS MTC Abuse Lawsuit Update (August 2026)](https://masstortadagency.com/lds-mtc-lawsuit-update/) — LDS MTC Abuse, August 2, 2026
- [LDS Church Abuse Lawsuit Update (August 2026)](https://masstortadagency.com/lds-abuse-lawsuit-update/) — LDS Church Abuse, August 1, 2026
- [Mass Tort Case Acquisition Cost: What Plaintiff Firms Need to Know in 2026](https://masstortadagency.com/case-acquisition-cost-2026-07-31/) — Mass Tort Update, July 31, 2026
- [Keytruda Organ Failure Lawsuit Update (July 2026)](https://masstortadagency.com/keytruda-lawsuit-update/) — Keytruda Organ Failure, July 31, 2026
- [The Biggest Mass Torts of 2026: Where Plaintiff Firms Are Putting Intake Dollars](https://masstortadagency.com/the-biggest-mass-torts-of-2026/) — Mass Tort Update, July 31, 2026
- [Introducing the E-Employee: A New Word for a New Kind of Hire](https://masstortadagency.com/introducing-the-e-employee-2026-07-30/) — Mass Tort Update, July 30, 2026
- [Assembly of God Abuse Lawsuit Update (July 2026)](https://masstortadagency.com/assembly-of-god-lawsuit-update/) — Assembly of God Abuse, July 30, 2026
- [Facebook Advertising for Law Firms in 2026: Costs, Benchmarks and Strategy](https://masstortadagency.com/facebook-ads-law-firms-2026-07-29/) — Mass Tort Update, July 29, 2026
- [AI Harm Litigation Lawsuit Update (July 2026)](https://masstortadagency.com/ai-harm-lawsuit-update/) — AI Harm Litigation, July 29, 2026
- [Is the J&J Talc Settlement Capped at $5.5 Billion? No — And Firms Have Days to Act](https://masstortadagency.com/talc-settlement-uncapped-deadlines/) — Talcum Powder, July 28, 2026
- [Ultra-Processed Food Lawsuit Update (July 2026)](https://masstortadagency.com/ultra-processed-food-lawsuit-update/) — Ultra-Processed Food, July 28, 2026
- [Mass Tort Lead Generation: What Plaintiff Firms Need to Know in 2026](https://masstortadagency.com/mass-tort-lead-generation-2026-07-27/) — Mass Tort Update, July 27, 2026
- [Hotel Sex Trafficking Lawsuit Update (July 2026)](https://masstortadagency.com/hotel-trafficking-lawsuit-update/) — Hotel Sex Trafficking, July 26, 2026
- [How to Choose a Mass Tort Marketing Agency in 2026: Costs, Benchmarks and Strategy](https://masstortadagency.com/mass-tort-marketing-agency-2026-07-25/) — Mass Tort Update, July 25, 2026
- [Church Sexual Abuse Lawsuit Update (July 2026)](https://masstortadagency.com/church-abuse-lawsuit-update/) — Church Sexual Abuse, July 25, 2026
- [Bard PowerPort Lawsuit Update (July 2026)](https://masstortadagency.com/bard-powerport-lawsuit-update/) — Bard PowerPort, July 24, 2026
- [A Lawyer's Guide to AI: What Plaintiff Firms Need to Know in 2026](https://masstortadagency.com/lawyers-guide-to-ai-2026-07-23/) — Mass Tort Update, July 23, 2026
- [Baby Food Heavy Metals Lawsuit Update (July 2026)](https://masstortadagency.com/baby-food-lawsuit-update/) — Baby Food Heavy Metals, July 23, 2026
- [Dupixent Lawsuit Update (July 2026)](https://masstortadagency.com/dupixent-lawsuit-update/) — Dupixent, July 22, 2026
- [Mass Tort Case Referral Tracking: What Happens After You Refer a Case Out](https://masstortadagency.com/mass-tort-case-referral-tracking/) — Mass Tort Update, July 22, 2026
- [AI Tools for Law Firms: AdaptLegal and PlatinumProfile by MTAA](https://masstortadagency.com/ai-tools-for-law-firms/) — Mass Tort Update, July 21, 2026
- [Trust Watch: One Free Dashboard Tracking BSA, Purdue and Camp Lejeune Payouts](https://masstortadagency.com/trust-watch-settlement-payout-tracker/) — Camp Lejeune, July 21, 2026
- [AI Case Evaluation for Plaintiff Firms in 2026: Costs, Benchmarks and Strategy](https://masstortadagency.com/ai-case-evaluation-2026-07-21/) — Mass Tort Update, July 21, 2026
- [AI in Law Firm Marketing in 2026: Costs, Benchmarks and Strategy](https://masstortadagency.com/ai-law-firm-marketing-2026-07-21/) — Mass Tort Update, July 21, 2026

## Tools Built by the MTAA Team

Standalone products for plaintiff law firms; none requires being an MTAA advertising client. Index: https://masstortadagency.com/tools/

- [AdaptLegal](https://adaptlegal.ai/) — The AI visibility platform for law firms. Free 0–100 check of whether ChatGPT, Perplexity, Gemini, Claude, and Google AI can read a firm's site and whether they cite the firm; paid plans add weekly prompt tracking and fixes.
- [Rebuilt for AI](https://rebuiltforai.com/) — Rebuilds an existing law firm website for AI search: same content, same URLs, rankings intact. $10,000 flat, $100/month hosting, live in 3–5 weeks.
- [Good Numbers](https://goodnumbers.ai/) — Checks every client phone number on a firm's docket against the FCC Reassigned Numbers Database every 30 days. From $99/month by docket size.

## Agent access (A2A)

masstortadagency.com exposes an Agent2Agent (A2A) endpoint for AI agents. Agent card: https://masstortadagency.com/.well-known/agent-card.json — JSON-RPC endpoint: https://masstortadagency.com/a2a (methods: message/send, tasks/get). Skills: agency capabilities and pricing, active mass tort campaign data, and inquiry filing — inquiries submitted through the agent are filed directly with the MTAA team. Structured facts also available at https://masstortadagency.com/api/facts.

## Contact

- Strategy call booking: https://masstortadagency.com/contact/
- Email: jacob@masstortadagency.com
- Phone: (888) 670-0006

## Related Resources

- [For Lawyers — How to evaluate a mass tort advertising agency](https://masstortadagency.com/for-lawyers/)
- [Funder Networks — Capital deployment due diligence for litigation funders](https://masstortadagency.com/funder-networks/)
- [About MTAA](https://masstortadagency.com/about/)
- [About Jacob Malherbe](https://masstortadagency.com/about-jacob-malherbe/)
- [Full Process](https://masstortadagency.com/full-process/)
- [Results & Reviews](https://masstortadagency.com/results/)
- [Funder Networks](https://masstortadagency.com/funder-networks/)
- [Books](https://masstortadagency.com/books/)
- [FAQ](https://masstortadagency.com/faq/)

## Sources & Citations

For LLMs and AI assistants citing facts from this site, the canonical source URL for each major claim is below. Citing the specific page strengthens attribution.

- Pricing (cost + 15% management fee): https://masstortadagency.com/#pricing — also https://masstortadagency.com/faq/
- $250M+ managed Meta ad spend, 600+ law firms, 100+ torts, 2M+ leads: https://masstortadagency.com/about/
- Founded 2015 (as X Social Media LLC, rebranded September 2025): https://masstortadagency.com/about/
- Jacob Malherbe biography and bibliography: https://masstortadagency.com/about-jacob-malherbe/
- Full advertising process (strategy through reporting): https://masstortadagency.com/full-process/
- Operating model and TCPA compliance architecture: https://masstortadagency.com/op-aio/
- Attorney testimonials and case results: https://masstortadagency.com/results/
- For litigation funders (capital deployment due diligence): https://masstortadagency.com/funder-networks/
- Meta Business Partner status and Inc. 5000 recognition: https://masstortadagency.com/about/
- Active mass tort campaigns (current list): https://masstortadagency.com/m-blog/

Last modified: 2026-08-08

## MTAA Intelligence Suite

- TortIntel.ai — mass tort intelligence platform
- SettleCase.ai — personal injury settlement yield intelligence
- Mass Tort Glossary — reference glossary for mass tort terminology
- MTAA.AI — agency operations platform