The M Blog
Campaign costs, qualification criteria, intake decisions and litigation updates for attorneys planning mass tort advertising.
Written from MTAA’s experience running Facebook and Instagram campaigns since 2015. Use the guides below to evaluate an agency, understand the costs and prepare a campaign discussion with Jacob Malherbe.
Planning an advertising campaign?
Have a tort and qualification criteria in mind? Book a call with Jacob Malherbe. Browse the articles below for litigation context and advertising analysis.
October 2026 mass tort advertising benchmark: cost per qualified lead $60.30–$536.65 by tort, 8 active campaigns, $631,800 tracked spend.
Read more about Mass Tort Case Acquisition Benchmark —…September 2026 mass tort advertising benchmark: cost per qualified lead $56.33–$1,404.74 by tort, 7 active campaigns, $879,286 tracked spen…
Read more about Mass Tort Case Acquisition Benchmark —…
Marketing engineering means building systems where agents handle research and production while marketers own the judgment, the compliance,…
Read more about Marketing Engineering for Mass Torts: W…Conference sponsorships are pay to play. The money comes out of vendor margin, and margin comes from markup over media cost. Walk that chai…
Read more about Why Legal Conferences Reward the Vendor…
If you're evaluating Reciprocity Industries for mass tort marketing or intake, compare the field first. This 2026 guide lines up the leadin…
Read more about Reciprocity Industries Alternatives: Ma…August 2026 mass tort advertising benchmark: blended cost per lead $51.28, 10 active tort campaigns, $779,078 tracked spend.
Read more about Mass Tort Case Acquisition Benchmark —…
The Firms Growing Right Now Are Not Waiting for Referrals Firms that master how to get mass tort clients at scale treat case acquisition as…
Read more about How to Get Mass Tort Clients: What Plai…
The best mass torts to advertise in 2026 are defined by three converging factors: verified claimant pool size, litigation stage, and projec…
Read more about Best Mass Torts to Advertise: What Plai…
Why Mass Tort Case Acquisition Cost Is the Number That Actually Runs Your Firm Mass tort case acquisition cost is the single most consequen…
Read more about Mass Tort Case Acquisition Cost: What P…On July 30, 2026, AdaptLegal coined a new term the legal industry will be using for a long time: the E-Employee™, an AI employee you work w…
Read more about Introducing the E-Employee: A New Word…
The Real Economics of Mass Tort Lead Generation Right Now Mass tort lead generation is the primary driver of case volume and revenue growth…
Read more about Mass Tort Lead Generation: What Plainti…
Selecting the right mass tort marketing agency is one of the highest-leverage operational decisions a plaintiff firm makes, directly determ…
Read more about How to Choose a Mass Tort Marketing Age…Bring your tort, qualification criteria, intake arrangements and budget. Campaigns start at $25,000 including all fees, with no fixed spending timeline. Every strategy call is with Jacob personally.
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