Taco Bell
No MDL. Pre-consolidation, no docket on file. The brief for this tort covers where the litigation stands, the qualification standard, and what would have to go wrong for the inventory to be worth nothing.
What does advertising for this criteria profile cost?
MTAA reports $3.97 per lead for Taco Bell in the current rolling 30-day report, based on 5,997 reported leads across 1 qualifying campaigns. The published cost per reported signing is $107, including the standard $100 intake allowance. Read the coverage limits below before comparing providers.
Firm names in profile titles describe qualification criteria, not the identity of the advertising client. Different criteria can produce different acquisition costs.
Trend
State breakdown
This is a state-specific tort. Per-state performance over the trailing 30 days. Equal-share apportionment is used when campaigns target multiple states.
| State | Spend | Leads | CPL | CPSC |
|---|---|---|---|---|
| IL | $2.6K | 666.333 | $3.97 | $107 |
| IN | $2.6K | 666.333 | $3.97 | $107 |
| KS | $2.6K | 666.333 | $3.97 | $107 |
| KY | $2.6K | 666.333 | $3.97 | $107 |
| MI | $2.6K | 666.333 | $3.97 | $107 |
| OH | $2.6K | 666.333 | $3.97 | $107 |
| OK | $2.6K | 666.333 | $3.97 | $107 |
| PA | $2.6K | 666.333 | $3.97 | $107 |
| WV | $2.6K | 666.333 | $3.97 | $107 |
How this is computed
- Inclusion floor: Each campaign must spend ≥$5,000 in the trailing 30 days to be included.
- CPL: Total ad spend ÷ total leads across qualifying campaigns.
- CPSC: Qualifying ad spend ÷ reported signed events + a standard $100 intake allowance. The current rollup includes all spend-qualified campaigns and does not independently verify which have complete intake feedback. Missing feedback can overstate cost per signing; the allowance is not a statement of actual third-party intake fees. Reported only when ≥3 signed retainers in window. These public CPSC benchmarks exclude the 15% management fee and one-time setup fee; they are not the client’s all-in campaign cost. A signed case means the applicant meets the campaign intake criteria and has signed both the retainer and HIPAA authorization, as reported by MTAA intake or a connected third-party provider. It is an intake outcome, not a medically verified or guaranteed case. Costs and later case retention vary.
- Data window: Trailing 30 days; updated nightly.
- Criteria profiles: Firm names identify qualification criteria, not advertising clients. Published figures describe campaign performance and do not guarantee future results.
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