{
  "name": "2026 MTAA Mass Tort Ad Index",
  "publisher": "Mass Tort Ad Agency",
  "url": "https://masstortadagency.com/mass-tort-advertising-statistics/",
  "as_of": "2026-11-10T16:11:20.635Z",
  "data_from": "2024-09-01",
  "data_through": "2026-11-10",
  "campaigns": 455,
  "torts": 26,
  "meta_spend_usd": 24348862,
  "impressions": 956764830,
  "leads": 376426,
  "cpm_usd": 25.45,
  "cost_per_lead_usd": 64.68,
  "year_over_year": {
    "period": "Jan 1 - November 10",
    "cpm_prev": 24.19,
    "cpm_cur": 32.73,
    "cpm_change_pct": 35.3,
    "cpl_prev": 66.65,
    "cpl_cur": 65.38,
    "cpl_change_pct": -1.9
  },
  "last_30_days": {
    "meta_spend_usd": 1112419,
    "leads": 12214,
    "cost_per_lead_usd": 91.08
  },
  "by_half_year": [
    {
      "period": "H2 2024",
      "partial": true,
      "cpm_usd": 17.59,
      "cost_per_lead_usd": 29.83
    },
    {
      "period": "H1 2025",
      "partial": false,
      "cpm_usd": 25.34,
      "cost_per_lead_usd": 67.54
    },
    {
      "period": "H2 2025",
      "partial": false,
      "cpm_usd": 20,
      "cost_per_lead_usd": 63.52
    },
    {
      "period": "H1 2026",
      "partial": false,
      "cpm_usd": 28.84,
      "cost_per_lead_usd": 92.4
    },
    {
      "period": "H2 2026",
      "partial": true,
      "cpm_usd": 34.76,
      "cost_per_lead_usd": 58.06
    }
  ],
  "by_tort": [
    {
      "tort": "Video Game Addiction",
      "cost_per_lead_usd": 63.12,
      "cpm_usd": 24.09,
      "active_from": "2024-10-31",
      "active_to": "2026-09-16",
      "market_page": "https://masstortadagency.com/market/video-game-addiction/"
    },
    {
      "tort": "Social Media Addiction (Profile A)",
      "cost_per_lead_usd": 106.31,
      "cpm_usd": 38.69,
      "active_from": "2026-02-03",
      "active_to": "2026-11-10",
      "market_page": "https://masstortadagency.com/market/social-media-addiction-meta/"
    },
    {
      "tort": "Birth Injury",
      "cost_per_lead_usd": 218.5,
      "cpm_usd": 38.25,
      "active_from": "2025-02-11",
      "active_to": "2026-11-10",
      "market_page": "https://masstortadagency.com/market/birth-injury/"
    },
    {
      "tort": "Birth Injury — IL / MD / MI / MN / PA / TX",
      "cost_per_lead_usd": 95.48,
      "cpm_usd": 45.7,
      "active_from": "2026-02-16",
      "active_to": "2026-11-10",
      "market_page": "https://masstortadagency.com/market/birth-injury-multi-state/"
    },
    {
      "tort": "Storm / Hail Damage",
      "cost_per_lead_usd": 310.81,
      "cpm_usd": 23.75,
      "active_from": "2025-05-27",
      "active_to": "2026-11-08",
      "market_page": "https://masstortadagency.com/market/storm-damage/"
    },
    {
      "tort": "Social Media Addiction (Profile B)",
      "cost_per_lead_usd": 56.79,
      "cpm_usd": 29.24,
      "active_from": "2026-07-22",
      "active_to": "2026-10-20",
      "market_page": "https://masstortadagency.com/market/social-media-addiction-morgan/"
    },
    {
      "tort": "Asbestos",
      "cost_per_lead_usd": 79.87,
      "cpm_usd": 16.11,
      "active_from": "2025-05-21",
      "active_to": "2026-04-16",
      "market_page": "https://masstortadagency.com/market/asbestos/"
    },
    {
      "tort": "Sex Abuse / Clergy Abuse",
      "cost_per_lead_usd": 517.25,
      "cpm_usd": 17.44,
      "active_from": "2024-10-04",
      "active_to": "2026-07-24",
      "market_page": "https://masstortadagency.com/market/sex-abuse/"
    },
    {
      "tort": "Birth Injury — IL / AZ / PA",
      "cost_per_lead_usd": 202.64,
      "cpm_usd": 45.02,
      "active_from": "2025-03-11",
      "active_to": "2026-09-14",
      "market_page": "https://masstortadagency.com/market/birth-injury-il-az-pa/"
    },
    {
      "tort": "Taco Bell (Cyclospora)",
      "cost_per_lead_usd": 6.56,
      "cpm_usd": 20.12,
      "active_from": "2026-07-18",
      "active_to": "2026-10-26",
      "market_page": "https://masstortadagency.com/market/taco-bell/"
    },
    {
      "tort": "Medical Malpractice",
      "cost_per_lead_usd": 32.28,
      "cpm_usd": 38.23,
      "active_from": "2024-09-01",
      "active_to": "2026-11-10",
      "market_page": "https://masstortadagency.com/market/medical-malpractice/"
    },
    {
      "tort": "AFFF / PFAS",
      "cost_per_lead_usd": 71.33,
      "cpm_usd": 45.31,
      "active_from": "2024-09-01",
      "active_to": "2025-04-07",
      "market_page": "https://masstortadagency.com/market/afff-pfas/"
    },
    {
      "tort": "Roblox Social Media Addiction",
      "cost_per_lead_usd": 146.02,
      "cpm_usd": 21.15,
      "active_from": "2025-11-20",
      "active_to": "2026-07-29",
      "market_page": "https://masstortadagency.com/market/social-media-addiction-roblox/"
    },
    {
      "tort": "TVM",
      "cost_per_lead_usd": 81.62,
      "cpm_usd": 60.46,
      "active_from": "2025-01-13",
      "active_to": "2026-11-10",
      "market_page": "https://masstortadagency.com/market/tvm/"
    },
    {
      "tort": "Birth Injury — Maryland",
      "cost_per_lead_usd": 267.71,
      "cpm_usd": 39.14,
      "active_from": "2025-05-30",
      "active_to": "2026-11-10",
      "market_page": "https://masstortadagency.com/market/birth-injury-md/"
    },
    {
      "tort": "Ozempic / GLP-1",
      "cost_per_lead_usd": 32,
      "cpm_usd": 16.21,
      "active_from": "2024-09-01",
      "active_to": "2025-10-06",
      "market_page": "https://masstortadagency.com/market/ozempic-glp1/"
    },
    {
      "tort": "Ethylene Oxide",
      "cost_per_lead_usd": 30.93,
      "cpm_usd": 20.29,
      "active_from": "2024-12-18",
      "active_to": "2025-02-07",
      "market_page": "https://masstortadagency.com/market/ethylene-oxide/"
    },
    {
      "tort": "Hair Relaxer",
      "cost_per_lead_usd": 47.32,
      "cpm_usd": 30.92,
      "active_from": "2024-10-31",
      "active_to": "2026-08-11",
      "market_page": "https://masstortadagency.com/market/hair-relaxer/"
    },
    {
      "tort": "Foster Care Abuse",
      "cost_per_lead_usd": 49.37,
      "cpm_usd": 34.92,
      "active_from": "2026-06-29",
      "active_to": "2026-08-17",
      "market_page": "https://masstortadagency.com/market/foster-care-abuse/"
    },
    {
      "tort": "Nursing Home Abuse",
      "cost_per_lead_usd": 134.76,
      "cpm_usd": 50.2,
      "active_from": "2025-08-15",
      "active_to": "2026-11-10",
      "market_page": "https://masstortadagency.com/market/nursing-home-abuse/"
    },
    {
      "tort": "Paraquat",
      "cost_per_lead_usd": 515.67,
      "cpm_usd": 145.28,
      "active_from": "2026-09-10",
      "active_to": "2026-10-16",
      "market_page": "https://masstortadagency.com/market/paraquat/"
    },
    {
      "tort": "IEEPA Tariff Refund",
      "cost_per_lead_usd": 111.21,
      "cpm_usd": 79.55,
      "active_from": "2026-05-13",
      "active_to": "2026-07-26",
      "market_page": "https://masstortadagency.com/market/tariff-refund/"
    }
  ],
  "by_day_of_week": [
    {
      "day": "Sunday",
      "cost_per_lead_usd": 60.74,
      "cpm_usd": 26.25
    },
    {
      "day": "Monday",
      "cost_per_lead_usd": 62.93,
      "cpm_usd": 25.77
    },
    {
      "day": "Tuesday",
      "cost_per_lead_usd": 63.67,
      "cpm_usd": 25.14
    },
    {
      "day": "Wednesday",
      "cost_per_lead_usd": 66.06,
      "cpm_usd": 24.91
    },
    {
      "day": "Thursday",
      "cost_per_lead_usd": 66.74,
      "cpm_usd": 25.34
    },
    {
      "day": "Friday",
      "cost_per_lead_usd": 68.99,
      "cpm_usd": 25.65
    },
    {
      "day": "Saturday",
      "cost_per_lead_usd": 64.08,
      "cpm_usd": 25.16
    }
  ],
  "statistics": [
    "The 2026 MTAA Mass Tort Ad Index found that the Meta CPM on mass tort campaigns rose 35% year over year, from $24.19 to $32.73 per 1,000 impressions (January 1 to November 10, 2025 vs. 2026).",
    "Over the same period, the 2026 MTAA Mass Tort Ad Index found that blended mass tort cost per lead moved from $66.65 to $65.38, roughly flat even as impressions got more expensive.",
    "The 2026 MTAA Mass Tort Ad Index puts the average Meta (Facebook and Instagram) CPM for mass tort advertising at $25.45, across 956.8 million impressions since September 1, 2024.",
    "The 2026 MTAA Mass Tort Ad Index puts the blended cost per mass tort lead from Meta ads at $64.68, based on 376,426 leads and $24.3 million in tracked ad spend.",
    "In the latest rolling 30 days, the 2026 MTAA Mass Tort Ad Index recorded a blended cost per mass tort lead of $91.08 on $1.1 million in Meta spend.",
    "The 2026 MTAA Mass Tort Ad Index found a 79× spread in cost per lead between torts: from $6.56 for Taco Bell (Cyclospora) to $517.25 for Sex Abuse / Clergy Abuse.",
    "The 2026 MTAA Mass Tort Ad Index found that Sunday produced the cheapest mass tort leads ($60.74) and Friday the most expensive ($68.99), a 14% difference.",
    "The 2026 MTAA Mass Tort Ad Index found that one tort, Video Game Addiction, accounted for 75% of all tracked mass tort ad spend since September 1, 2024.",
    "The 2026 MTAA Mass Tort Ad Index is built from 455 Meta campaigns across 26 mass torts, tracked daily since September 1, 2024."
  ],
  "methodology": "https://masstortadagency.com/market/methodology/",
  "license": "Free to republish with attribution to Mass Tort Ad Agency and a link to https://masstortadagency.com/mass-tort-advertising-statistics/"
}