{
  "brief": "social-media-addiction",
  "title": "Social Media Addiction (MDL 3047) — Acquisition Cost and Docket Brief",
  "publisher": "Mass Tort Ad Agency",
  "url": "https://masstortadagency.com/tort-brief/social-media-addiction",
  "posture": "Post-verdict. Value unresolved.",
  "venue": "MDL 3047 (N.D. Cal.) · JCCP 5255 (LA Superior)",
  "computed_at": "2026-07-23 08:02:05",
  "generated_at": "2026-07-23T15:39:57.393Z",
  "disclaimer": "Acquisition figures are computed from MTAA-managed Meta campaign delivery over trailing windows and change daily. Sample sizes are small; treat as directional. Figures are managed-account results, not a market-wide index, and not a price quote.",
  "acquisition": [
    {
      "track": "Platform track",
      "tort_slug": "social-media-addiction-meta",
      "is_primary": true,
      "mdl_number": "3047",
      "status": "live",
      "windows": [
        {
          "window_days": 7,
          "spend": 152371.95,
          "leads": 2482,
          "signed": 651,
          "cpl": 61.390793714746174,
          "cpsc": 334.0582949308756,
          "qualifying_campaigns": 2,
          "has_signed_data": true
        },
        {
          "window_days": 30,
          "spend": 277369.54,
          "leads": 4584,
          "signed": 832,
          "cpl": 60.508189354275736,
          "cpsc": 433.3768509615384,
          "qualifying_campaigns": 2,
          "has_signed_data": true
        }
      ]
    },
    {
      "track": "Roblox track",
      "tort_slug": "social-media-addiction-roblox",
      "is_primary": false,
      "mdl_number": null,
      "status": "live",
      "windows": [
        {
          "window_days": 7,
          "spend": 27879.25,
          "leads": 232,
          "signed": 0,
          "cpl": 120.16918103448276,
          "cpsc": null,
          "qualifying_campaigns": 1,
          "has_signed_data": false
        },
        {
          "window_days": 30,
          "spend": 107555.87,
          "leads": 916,
          "signed": 0,
          "cpl": 117.41907205240175,
          "cpsc": null,
          "qualifying_campaigns": 1,
          "has_signed_data": false
        }
      ]
    }
  ],
  "docket": [
    {
      "event_date": "2022-10-06",
      "venue": "MDL 3047 — N.D. Cal.",
      "caption": "In re Social Media Adolescent Addiction/PI Prods. Liab. Litig.",
      "defendants": "Meta, ByteDance, Snap, Google",
      "disposition": "Consolidated before Judge Yvonne Gonzalez Rogers",
      "amount_text": null,
      "confidence": "confirmed",
      "note": "JPML transfer order. Discovery before Judge Peter H. Kang."
    },
    {
      "event_date": "2026-01-22",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "K.G.M. v. Meta & YouTube",
      "defendants": "Snap",
      "disposition": "Settled pre-trial, confidential",
      "amount_text": "Undisclosed",
      "confidence": "confirmed",
      "note": "No admission of liability."
    },
    {
      "event_date": "2026-01-27",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "K.G.M. v. Meta & YouTube",
      "defendants": "TikTok / ByteDance",
      "disposition": "Settled pre-trial, confidential",
      "amount_text": "Undisclosed",
      "confidence": "confirmed",
      "note": "Settled as jury selection began."
    },
    {
      "event_date": "2026-03-25",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "K.G.M. v. Meta & YouTube",
      "defendants": "Meta, Google",
      "disposition": "Plaintiff verdict",
      "amount_text": "$6.0M total, incl. $3M punitive",
      "confidence": "confirmed",
      "note": "Liability allocated 70% Meta / 30% Google. First jury verdict in the litigation."
    },
    {
      "event_date": "2026-06-10",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "K.G.M. v. Meta & YouTube",
      "defendants": "Meta, Google",
      "disposition": "Post-trial defense motions denied",
      "amount_text": null,
      "confidence": "confirmed",
      "note": "Verdict stands at trial level; appeal pending."
    },
    {
      "event_date": "2026-05-15",
      "venue": "MDL 3047 — N.D. Cal.",
      "caption": "Breathitt County (KY) Bd. of Educ. v. Meta et al.",
      "defendants": "Snap, TikTok, YouTube",
      "disposition": "Settled pre-trial",
      "amount_text": "Part of ~$27M combined",
      "confidence": "confirmed",
      "note": "First school-district bellwether. Amount reported, not court-confirmed."
    },
    {
      "event_date": "2026-06-15",
      "venue": "MDL 3047 — N.D. Cal.",
      "caption": "Breathitt County (KY) Bd. of Educ. v. Meta et al.",
      "defendants": "Meta",
      "disposition": "Settled on eve of trial",
      "amount_text": "~$27M combined (reported)",
      "confidence": "reported",
      "note": "Scheduled first federal bellwether. No jury was ever seated."
    },
    {
      "event_date": "2026-06-23",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "R.K.C. (second state bellwether)",
      "defendants": "YouTube / Google",
      "disposition": "Settled pre-trial",
      "amount_text": "Undisclosed",
      "confidence": "confirmed",
      "note": null
    },
    {
      "event_date": "2026-06-30",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "R.K.C. (second state bellwether)",
      "defendants": "TikTok / ByteDance",
      "disposition": "Settled pre-trial",
      "amount_text": "Undisclosed",
      "confidence": "confirmed",
      "note": null
    },
    {
      "event_date": "2026-07-20",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "R.K.C. (second state bellwether)",
      "defendants": "Snap",
      "disposition": "Tentative settlement",
      "amount_text": "Undisclosed",
      "confidence": "reported",
      "note": "Reported tentative; confirm against docket before relying on it."
    },
    {
      "event_date": "2026-07-27",
      "venue": "JCCP 5255 — LA Superior",
      "caption": "R.K.C. (second state bellwether)",
      "defendants": "Meta",
      "disposition": "Trial scheduled — Meta sole remaining defendant",
      "amount_text": null,
      "confidence": "scheduled",
      "note": "Second jury test of the core liability theory."
    }
  ],
  "pending_actions": [
    {
      "as_of": "2026-03-02",
      "pending_actions": 2407,
      "source": "JPML pending-actions report"
    },
    {
      "as_of": "2026-04-01",
      "pending_actions": 2465,
      "source": "JPML pending-actions report"
    },
    {
      "as_of": "2026-06-01",
      "pending_actions": 2664,
      "source": "JPML pending-actions report"
    },
    {
      "as_of": "2026-07-01",
      "pending_actions": 2893,
      "source": "JPML pending-actions report"
    }
  ],
  "velocity": {
    "has_trend": true,
    "added": 486,
    "days": 121,
    "per_month": 120,
    "last_period_added": 229,
    "last_period_days": 30,
    "last_period_from": "2026-06-01",
    "from": "2026-03-02",
    "to": "2026-07-01",
    "latest": 2893
  },
  "risks": [
    {
      "h": "No established case value",
      "p": "One verdict, on appeal, and a set of confidential settlements. There is no range to underwrite against. A firm entering now is spending known dollars per signed case against an unknown recovery."
    },
    {
      "h": "The verdict is not final money",
      "p": "The $6.0M K.G.M. award survived post-trial motions at the trial level and is on appeal. Treat it as evidence about how juries respond to the theory, not as a settled valuation input."
    },
    {
      "h": "Long carry",
      "p": "Minority tolling keeps the claimant pool open, which is good for volume and bad for cash flow. Cases signed today may sit for years. This tort suits a firm that can fund a long hold, and it punishes one that cannot."
    },
    {
      "h": "Platform risk on the buy side",
      "p": "The most efficient acquisition channel for this tort is Meta, and Meta is a defendant in it. Ad policy enforcement is a live operational risk, and creative that would clear review in another tort will not necessarily clear it here. Campaigns have to be built to a stricter standard from the start, not corrected after a rejection."
    },
    {
      "h": "Subject-matter sensitivity",
      "p": "The claimant population includes minors in active mental health crisis, and the ad surface reaches them as well as their parents. MTAA builds these campaigns to address parents and households rather than to describe symptoms back to a viewer. That is partly a policy requirement and partly the right way to run it."
    }
  ],
  "faq": [
    {
      "q": "What does a signed social media addiction case cost to acquire right now?",
      "a": "On the platform track (MDL 3047 / JCCP 5255), MTAA-managed Meta campaigns are producing leads and signed cases at the costs shown above, measured over a trailing 30-day window. Both figures are computed from live campaign data and change weekly. The seven-day figures move faster and are less reliable, because signed-case attribution lags lead delivery — a case signed this week may have been generated three weeks ago."
    },
    {
      "q": "Is it too late to enter this tort?",
      "a": "Filings are still climbing, and the statute of limitations for minors is tolled in most states until the claimant turns 18, which keeps the eligible population open far longer than a typical product tort. The relevant risk is not the door closing; it is that no global settlement framework exists yet, so a firm entering now carries acquisition cost against an unresolved case value."
    },
    {
      "q": "Is there an established settlement value per case?",
      "a": "No. The only verified figures are the $6.0M K.G.M. state-court jury verdict from March 25, 2026, which is on appeal, and the reported combined settlement of roughly $27M in the Breathitt County school-district bellwether. Neither establishes a per-plaintiff range for individual personal-injury claims. Any specific per-case dollar estimate for this litigation is speculative, and MTAA does not publish one."
    },
    {
      "q": "What qualifies a claimant?",
      "a": "The core profile is a claimant who was a minor during heavy use of one or more named platforms and who has a documented mental health diagnosis and treatment history connected to that period. Qualification is records-driven: diagnosis, treatment dates, and evidence of usage pattern. This is a heavier intake burden than a typical device tort, and it is the main reason lead-to-signed conversion sits where it does rather than higher."
    },
    {
      "q": "What is the difference between the platform track and the Roblox track?",
      "a": "The platform track covers Meta, TikTok, Snapchat, and YouTube and is consolidated in MDL 3047 with a parallel California state coordination. The Roblox filings are separate, earlier in their lifecycle, carry no MDL number, and currently acquire at a materially higher cost per lead with no signed-case history yet. They are two different bets, and they should be budgeted separately."
    },
    {
      "q": "How many cases are pending?",
      "a": "Pending federal actions in MDL 3047 and the trailing monthly growth rate are shown above, computed from JPML pending-action reports. Alongside the individual personal-injury cases, roughly 1,200 school-district actions and attorney general suits from more than 40 states are proceeding on a separate track."
    }
  ]
}