VerifiedLast verified against primary sources: 2026-07-08· Regulator: Louisiana State Bar Association — Rules of Professional Conduct Committee (advertising evaluation)
Louisiana Rules of Professional Conduct, Rules 7.1–7.10 (as revised by Louisiana Supreme Court order of May 6, 2021, effective January 1, 2022), and La. R.S. § 37:223. Louisiana runs one of the strictest advertising regimes in the country: non-exempt ads must be filed with the LSBA for compliance evaluation, must carry an LSBA-assigned filing number in the ad itself, and are subject to detailed content and disclaimer-legibility rules. A separate 2021 statute adds a fee-disclosure requirement whenever an ad states a settlement or judgment amount.
Not legal advice. Educational reference only — confirm with the state regulator or your ethics counsel before running any ad.
§ 1
Required content: responsible lawyer, location, and LSBA filing number
Per the LSBA's Handbook, a Louisiana advertisement must identify a lawyer responsible for its content and the location of the lawyer's practice, and — unless exempt under Rule 7.8 — must include the filing number assigned by the LSBA at the time of filing. The Louisiana Supreme Court has disciplined lawyers for omitting the principal office location and for failing to submit ads for evaluation (In re Redmann, 325 So. 3d 366 (La. 2021)).
La. RPC 7.2; LSBA Handbook
On Meta: The filing number lives in the ad itself. Build creative templates with a reserved slot for it so nothing ships before the number exists.
§ 2
Filing and evaluation with the LSBA
Non-exempt advertisements and unsolicited written communications must be filed with the LSBA Rules of Professional Conduct Committee, with the specified fee, in connection with first dissemination; an advance written advisory opinion is available by filing at least 30 days before dissemination, and a filing draws a deemed-approved outcome if the Committee sends no written response within 30 days. Exemptions under Rule 7.8 cover ads limited to “safe harbor” content under Rule 7.2(b), and the court has exempted certain third-party internet advertising (banners, click-throughs, pop-ups) from filing while content rules still apply — whether a given social media placement falls in that exemption should be confirmed with LSBA Ethics Counsel before launch.
La. RPC 7.7; Rule 7.8 (exemptions)
On Meta: For mass tort launches, build the LSBA step into the campaign timeline: either pre-file 30 days out for the advisory opinion, or confirm the placement's exemption in writing. Non-exempt, unfiled ads are a discipline risk even when the content is clean.
§ 3
Content prohibitions and required disclaimers
Louisiana's content rules prohibit, among other things: material misrepresentations; false, misleading, or deceptive statements; omissions of material information; references or testimonials to past results without an appropriate disclaimer; promises of results; comparisons that cannot be factually substantiated; paid testimonials or endorsements without disclosure of payment; and portrayals of clients by non-clients, or depictions of events or scenes that are not actual or authentic, without disclaimer.
La. RPC 7.2(c)(1)
On Meta: Every actor-as-client video, staged scene, and past-results reference needs its disclaimer on the creative. Louisiana enumerates these individually — there is no reading between the lines.
§ 4
Disclaimer legibility standard
“Written disclosures and disclaimers shall be clearly legible and, if televised or displayed electronically, shall be displayed for a sufficient time to enable the viewer to easily see and read the disclosure or disclaimer.”
Spoken disclosures must be plainly audible and clearly intelligible. Louisiana treats disclaimer legibility as a compliance element in itself — a required disclaimer that flashes past or sits in unreadable fine print does not count as made.
La. RPC 7.2 (disclosures and disclaimers)
On Meta: In video creative, hold the disclaimer on screen for the full dramatized segment, not a two-frame flash before the CTA.
§ 5
Settlement amounts trigger fee disclosure
By statute, any lawyer advertisement that includes the monetary amount of a settlement or judgment must disclose the fees paid to the lawyer from the gross amount recovered.
La. R.S. § 37:223 (effective January 1, 2021)
On Meta: This lands directly on mass tort creative built around headline settlement figures. In Louisiana, either drop the dollar amount or add the fee disclosure — there is no third option.
§ 6
Recordkeeping
The lawyer must retain a copy or recording of each advertisement for five years after its last dissemination, along with a record of when and where it was used.
La. RPC 7.7(j)
On Meta: Five years, with when-and-where records — the longest retention window of the states verified so far.
Exhibit — compliant Louisiana Meta ad (dramatization + filing number)
Louisiana requires the LSBA filing number in the ad itself (unless exempt), enumerated disclaimers for non-authentic scenes and non-client portrayals, and — if a settlement amount appears — statutory fee disclosure under La. R.S. § 37:223. This exhibit shows the no-dollar-figure route.
Frequently asked
Do Louisiana lawyer ads have to be filed with the bar?
Non-exempt advertisements must be filed with the LSBA Rules of Professional Conduct Committee with the specified fee, and must carry the LSBA-assigned filing number in the ad. Safe-harbor-only content is exempt under Rule 7.8, and certain third-party internet ad formats have been exempted from filing — confirm a specific placement's status with LSBA Ethics Counsel.
Can a Louisiana ad show a settlement amount?
Only with fee disclosure. Under La. R.S. § 37:223 (effective 2021), any ad that includes the monetary amount of a settlement or judgment must disclose the fees paid to the lawyer from the gross recovery.
How long must Louisiana ads be retained?
Five years after last dissemination, with a record of when and where each advertisement ran (Rule 7.7(j)).