Mass tort advertising agency for plaintiff law firms · Est. 2015

Signed mass tort retainers. Media cost + 15%.

Facebook and Instagram advertising for plaintiff law firms since 2015. Exclusive campaigns, actual media cost plus 15%, and a $25,000 campaign minimum including fees. Use CloudIntake or your own intake team. Book your call directly with Jacob Malherbe.

See Current Case Costs Talk to Jacob or ask AI Jacob a quick question
  • $250M+Managed Meta spend
  • 600+Plaintiff firms
  • 100+Mass torts
  • 2M+Leads generated
  • 2015Mass torts since

Results by the Numbers — Cost Per Signed Retainer

Tort campaign Cost per signed retainer Qualification & intake
Video Game Addiction $350–$400 289,035 leads tracked (Oct 2024–Sep 2026) · CloudIntake flow-through
Social Media Addiction $650 12,878 leads → 2,636 signed retainers (national, Feb–Sep 2026) · CloudIntake flow-through
Sports Betting Addiction $350 CloudIntake flow-through
Transvaginal Mesh $900 1,030 leads → 94 signed retainers (national, Jan 2025–Jul 2026) · Revision-surgery claimants
Ethylene Oxide (EtO) $700–$1,800 Geography-dependent
PFAS / Contaminated Water $1,200–$1,800 CloudIntake flow-through
Roblox & Discord Sexual Abuse $2,000–$2,500 Phone-first, trauma-informed
Church & Institutional Sexual Abuse $2,000–$3,000 551 leads → 10 signed retainers (national, Oct 2024–Jul 2026) · Phone-first, trauma-informed

These are historical rate-card examples dated May 4, 2026, not current quotes or guaranteed prices. Costs vary by campaign and firm criteria. See the market page for current reported data, its observation window and fee inclusions. Signed retainers still require case verification by the law firm.

How These Figures Are Calculated

When comparing costs, distinguish a historical rate card from current campaign data. Full campaign cost includes actual Meta spend, the 15% management fee, setup and applicable CloudIntake fees. The public market benchmark uses the cost definition stated on its methodology page. Neither is a guarantee of future cost or verified case volume.

Mass Tort Campaigns You Can Discuss With Jacob

MTAA accepts inquiries for all mass tort campaigns. The market page is the source for current running and paused campaigns. The categories below are examples of campaigns attorneys can discuss with Jacob.

Mass tort advertising is our focus. We also run medical malpractice, birth injury and storm damage campaigns. The attorney supplies the qualification criteria for each engagement.

  • Social Media Addiction Discuss your campaign Plaintiffs ages 9–25 with documented platform-linked harm who used the named platforms before 18.
  • Video Game Addiction Discuss your campaign Plaintiffs ages 9–25 with Internet Gaming Disorder or related diagnoses and depression or anxiety tied to gaming.
  • Sports Betting Addiction Discuss your campaign Plaintiffs ages 9–25 with documented gambling addiction and financial harm where betting-app use began before 18.
  • Roblox & Discord Sexual Abuse Discuss your campaign Minors sexually abused or exploited through platform design and inadequate moderation. Intake follows the firm’s approved criteria.
  • Church & Institutional Sexual Abuse Discuss your campaign Survivors abused as minors by adults in positions of trust at churches, schools, and youth organizations. Intake follows the firm’s approved criteria.
  • Transvaginal Mesh Discuss your campaign Women who required revision surgery within roughly the last four years tied to a previously implanted mesh device.
  • Ethylene Oxide (EtO) Discuss target locations People within about four miles of a sterilization facility who developed breast cancer, non-Hodgkin lymphoma, or other blood cancers.
  • PFAS / Contaminated Water Discuss your campaign Plaintiffs with kidney, testicular, or liver cancer who lived in areas with documented PFAS contamination.

How it works

How your budget becomes signed retainers.

Step 1

You set the criteria and the budget.

Injury, time window, jurisdictions, documentation a claimant must produce. You approve every ad and landing page in writing before anything goes live.

Step 2

MTAA runs the Meta campaigns.

Tort-specific creative, firm-branded landing pages with TCPA consent capture, and daily media buying on a pixel already trained on that tort. Media at invoice cost plus 15%.

Step 3

CloudIntake qualifies and signs.

Claimants answer your criteria in a flow-through form and e-sign your retainer. $100 per signed retainer. No outbound calls, no TCPA exposure on follow-up.

Step 4

You get a documented claimant trail.

Every retainer arrives with its ad, landing page, consent record, and timestamps, labeled by stage: lead, qualified, executed retainer, firm accepted, filed.

Full methodology, economics, and the seven questions to ask any operator: How MTAA works with plaintiff firms.

Documented campaigns

What this operation has actually done.

Mobilizing for Justice in the Purdue Opioid Bankruptcy

Opioids

67,000

Signed clients in the Purdue Pharma bankruptcy

Read the case study
30,000 and Counting — The Roundup Campaign That Proved Facebook Was Built for Mass Torts

Roundup

30,000

$50M+ in Facebook ad spend, 30,000 blood cancer victims signed

Read the case study
Shining a Light on Video Game Addiction — 100,000 Clients and Counting

Video Game Addiction

100,000

Clients signed in an active, ongoing campaign

Read the case study

Six documented campaigns, the PBS feature, and every attorney review: Results.

Why firms stay

Why law firms choose MTAA.

Cost-plus pricing

Actual media spend plus 15%. The $25,000 minimum includes all fees, with no fixed spending timeline. Unspent funds are refundable after earned or owed fees.

No resale

Your claimants are yours. MTAA never sells the same lead to a second firm and never takes a share of the fee.

Tort-trained pixels

Participating campaigns share a tort-specific pixel and benefit from accumulated campaign data. Your leads remain exclusive. Results and costs vary.

Documented chain of custody

Your attorney approves the disclaimer, images and landing page, plus the question flow when using CloudIntake. Signed claimants still require further case verification.

Trusted by 600+ law firms

What attorneys say after the work is done.

Glen Lerner

I tried out Mass Tort Ad Agency for some initial campaigns and was pleased at his transparency and professionalism and willingness to adjust on the fly. His addition of Sam Clark, whom I have known for years, only has helped make the experience better. Jacob has become a friend and one of my go to vendors.

Lerner & Rowe

Anne Andrews

Without you and Mass Tort Ad Agency, it would not have been possible. All the vendors and everything you do has made us successful today, so we wanted to honor and thank you.

Andrews & Thornton

Martin Levin

Jacob has done, and continues to do, an amazing job for our law firm. He is incredible to work with.

Levin Papantonio

Read all 15 attorney reviews, each published under the attorney's own name and firm.

Ownership and compliance

Who owns what, in plain terms.

MTAA operates, on your behalf
The Meta ad account your campaign runs in.
The tort-trained pixel shared across every firm on that tort.
Creative production, landing pages, and daily media buying.
Optional CloudIntake qualification and e-signature, or delivery to your own intake team.
Your firm owns
Every signed retainer and the claimant relationship.
Your lead data and the full chain-of-custody record.
Written approval of every ad and landing page, as firm of record.
Everything above leaves with you if you leave.
What you see
Every dollar of media spend, itemized on the invoice.
A dashboard before launch, updated every hour: spend, earned fee, leads, signing costs, intake costs and remaining budget.
Per-tort cost per signed retainer on the published rate card.
Compliance posture
State bar advertising rules applied per jurisdiction. See attorney advertising rules by state.
TCPA consent captured on the landing page; no outbound calling in the qualification flow.
Firm-of-record approval on every ad before launch.

Watch · 2 minutes

See how it works — in plain English.

Jacob Malherbe explains how Mass Tort Ad Agency gets plaintiff law firms signed mass tort cases from Facebook and Instagram: cost-plus-15% pricing, in-house media buying, CloudIntake qualification, and chain-of-custody on every lead.

Read the full transcript

Recorded overview: Service details have evolved since this video was made. See the current pricing and intake answers below for the campaign minimum, optional CloudIntake, account ownership and refund terms.

For fifteen years, I've done one thing: get mass tort cases for plaintiff law firms off Facebook and Instagram. We started in 2015 as X Social Media. Today we're Mass Tort Ad Agency — same team, same operators, bigger operation. And the numbers behind that are the real story.

Over $250 million in Meta ad spend. More than 600 plaintiff firms. Over 100 different mass torts. Two million leads and counting. That's not a pitch — that's fifteen years of data on what actually converts, tort by tort, market by market. That's the part most agencies can't touch.

On most torts, I can tell you the real cost per signed retainer before you spend a dollar. Video game addiction, three-fifty to four hundred a case. PFAS, twelve hundred to eighteen hundred. Sexual abuse torts, phone-first, trauma-informed, two to three thousand. Those aren't guesses. They're our actual rate card, updated every hour from live campaigns running right now on Facebook and Instagram.

Here's how we're different. We're not a lead broker. We don't buy leads, we don't resell them, and we don't take a cut of your fee. We run real ads — on your firm's account or ours — and every lead and signed case belongs to you. Pricing is cost-plus fifteen percent: you see exactly what we spend on Meta, and we add a flat fifteen percent on top. That's it.

And our intake is in-house through CloudIntake, so when a tort heats up, we scale the ads and the intake on the same day. Less work for you — leave it to the professionals.

We just rebuilt the whole thing at masstortadagency.com. Go see the new site. You'll find our real rate card, the torts we're running right now, and our full intelligence suite — the data engine behind every campaign we run. There's even an AI version of me on there you can ask anything, day or night. When you're ready for the real conversation, book a thirty-minute call. Tell us your case type. We'll tell you how to get it.

Jacob Malherbe, founder of Mass Tort Ad Agency

About the Founder

Jacob Malherbe is the founder and CEO of Mass Tort Ad Agency, headquartered in Winter Garden, Florida. He pioneered Facebook advertising for the mass tort industry in 2015 (originally as X Social Media LLC) and has overseen $250M+ in Meta ad spend for 600+ plaintiff law firms. He is the author of A Lawyer's Guide to Mass Torts (2021) and The Facebook Effect for Lawyers (2018), a Meta Business Partner, an Inc. 5000 honoree (#159 nationally, 2020, as X Social Media LLC), and a regular speaker at Mass Torts Made Perfect (MTMP) who has been quoted or covered in Bloomberg Law, Reuters, Law360, and Inc. Magazine. Jacob is not an attorney; he is a mass tort marketing specialist with 15+ years working exclusively in plaintiff-side advertising.

Full bio and credentials →

Frequently asked

Before you book the call.

Mass Tort Ad Agency (MTAA), formerly X Social Media LLC, has run Facebook and Instagram advertising for plaintiff law firms since 2015. Founded by Jacob Malherbe, MTAA has managed $250M+ in Meta ad spend for 600+ law firms across 100+ mass torts and generated 2M+ leads. MTAA serves firms throughout the United States and a smaller group in Canada. Mass tort advertising is the main focus, with additional medical malpractice, birth injury and storm damage campaigns.
The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
No. MTAA charges for actual advertising spend and disclosed fees. Cost per signed retainer varies with the campaign, competition, creative, qualification criteria and intake results. Benchmarks describe observed results and are not fixed-price offers or guarantees.
CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.
A signed claimant has passed the firm’s intake criteria and signed the retainer and HIPAA authorization. This does not mean medical records have been verified or that the case will survive further review. The law firm handles subsequent verification, and some signed claimants will not proceed.
MTAA owns and operates the Meta ad accounts. Campaigns for the same tort can share a tort-specific pixel and benefit from accumulated campaign data. Each campaign directs leads to one law firm’s approved landing page. The firm’s leads, retainers and claimant relationships are exclusive to that firm; leads are not resold or shared with other firms.
Campaigns normally begin running within about three days after the firm supplies its qualification criteria and completes the required approvals. The attorney approves the disclaimer, images and landing page. If CloudIntake is used, the attorney also approves the question flow against the firm’s criteria. Timing depends on receiving those inputs and approvals.
Before launch, the client receives a dashboard showing the campaign budget, actual ad spend, MTAA’s earned fee, cost per lead, cost per signed retainer, applicable intake costs and remaining funds. The dashboard updates automatically every hour from Facebook. When a firm uses its own intake, signed-retainer reporting depends on the outcomes supplied by that intake system.
Yes. Unspent funds remain the client’s money and may be refunded at any time for any reason, after accounting for fees already earned or owed. There is no fixed timeline for spending the campaign budget.
Yes. MTAA works with firms entering mass torts and established firms expanding their campaigns. Consulting is included for advertising clients.
MTAA accepts inquiries for all mass tort campaigns, including those not listed as running on the market page. Medical malpractice, birth injury and storm damage are also important campaign areas. Discuss current feasibility, criteria and budget directly with Jacob.
Every booked strategy call is with Jacob Malherbe, the founder of Mass Tort Ad Agency. Bring your case type, qualification criteria, intake arrangements and planned budget.

When you're ready

Tell us your case type.
We'll tell you how to get it.

A real 30-minute call with Jacob Malherbe. No deck, no fluff, no obligation.

Book a Call with Jacob

or call (888) 670-0006 — direct line