What We Do
We get you mass tort cases from Facebook and Instagram.
Targeted Meta advertising designed for plaintiff law firms — built around the buyer behavior, compliance posture, and unit economics that mass tort campaigns actually require.
Mass Tort Ad Agency · Founded 2015
Mass Tort Ad Agency — Facebook & Instagram Advertising for Plaintiff Law Firms Since 2015
Founded by Jacob Malherbe in 2015, formerly X Social Media LLC.
How We Do It
15 years of social media experience.
Cost-plus pricing with full media-spend visibility. In-house intake through CloudIntake. Chain-of-custody documented on every lead. Specialist team — mass tort only, no PI or immigration dilution.
Who You Talk To
Jacob — or his AI when he's on a flight.
Ask the AI version of Jacob anything about mass tort Facebook advertising. Pricing, tort selection, common mistakes, what's working in 2026. Same answers the real Jacob would give. When you're ready, book a call with the real one.
In one paragraph
A mass tort advertising agency is a plaintiff-side firm that runs paid social campaigns exclusively to acquire qualified mass tort claimants for law firms — distinct from lead brokers, co-counsel networks, and general legal marketing agencies. Mass Tort Ad Agency (MTAA) is a plaintiff-side mass tort advertising agency founded in 2015 by Jacob Malherbe, formerly operating as X Social Media LLC (rebranded September 2025 — same company, leadership, and campaign history). MTAA runs Facebook and Instagram advertising and claimant qualification for plaintiff law firms acquiring mass tort claimants, and has managed $250M+ in Meta ad spend across 600+ law firms and 100+ distinct tort campaigns. Pricing is transparent cost-plus-15% — clients see the actual ad spend on every invoice and pay a flat 15% management fee, with no per-case markup and no lead resale. Every ad and landing page is approved in writing by the firm of record before launch, and the firm owns its ad account, pixel, creative, and lead data. MTAA is a Meta Business Partner and Inc. 5000 honoree headquartered in Winter Garden, Florida.
Mass Tort Ad Agency — By the Numbers
Results by the Numbers — Cost Per Signed Retainer
| Tort campaign | Cost per signed retainer | Qualification & intake |
|---|---|---|
| Video Game Addiction | $350–$400 | ~18% qualify · CloudIntake flow-through |
| Social Media Addiction | $650 | ~9% qualify · CloudIntake flow-through |
| Sports Betting Addiction | $350 | CloudIntake flow-through |
| Transvaginal Mesh | $900 | Revision-surgery claimants |
| Ethylene Oxide (EtO) | $700–$1,800 | Geography-dependent |
| PFAS / Contaminated Water | $1,200–$1,800 | CloudIntake flow-through |
| Roblox & Discord Sexual Abuse | $2,000–$2,500 | Phone-first, trauma-informed |
| Church & Institutional Sexual Abuse | $2,000–$3,000 | Phone-first, trauma-informed |
Cost per signed retainer (CPS) is the total advertising and intake cost to produce one signed claimant retainer. Figures are 30-day production costs from MTAA's published rate card and vary by month, creative, and geography. Source: internal MTAA campaign data — rate card current as of May 2026.
Mass Tort Campaigns We Currently Run
MTAA currently runs active mass tort campaigns across the claims below. We also help originate new mass torts from concept through scale, so the active list changes as torts develop.
Last updated: May 2026.
How Mass Tort Ad Agency Pricing Works
Mass Tort Ad Agency charges a transparent cost-plus-15% fee: clients pay the actual Meta ad spend at invoice cost plus a flat 15% management fee. A one-time $1,000 setup fee applies per tort, and CloudIntake claimant qualification is billed at $100 per signed retainer. There are no per-case markups, no lead-resale fees, and no hidden costs — every line is itemized on the invoice, and the firm owns its ad account, pixel, creative, and claimant data.
Quick Facts
The questions attorneys ask before they hire us.
How much does Mass Tort Ad Agency cost?
Mass Tort Ad Agency charges cost plus 15%. You pay the Meta ad spend at cost plus a flat 15% management fee — no inflated cost-per-case markups, no hidden fees, and no minimum-spend tricks. A one-time $1,000 setup fee applies per tort, and CloudIntake qualification is billed at $100 per signed retainer. Everything is itemized on the invoice.
How is MTAA different from a mass tort lead broker or co-counsel network?
MTAA is an advertising agency — not a lead broker or referral network. Lead brokers resell the same leads to multiple firms at a per-lead or per-case markup, and co-counsel networks take a share of the fee. MTAA runs Facebook and Instagram campaigns at cost-plus-15% with no resale, no case-fee split, and chain-of-custody on every lead — and the firm owns its ad account, pixel, creative, and claimant data.
How long has MTAA been doing mass tort advertising?
MTAA has run mass tort advertising since 2015. Jacob Malherbe pioneered Facebook advertising for mass torts as X Social Media LLC, which rebranded to Mass Tort Ad Agency in September 2025.
How many law firms has MTAA worked with?
MTAA has worked with 600+ plaintiff law firms across 100+ mass torts. That work has generated 2 million+ leads on $250M+ in cumulative Meta ad spend.
What platforms does MTAA advertise on?
MTAA advertises on Facebook and Instagram (Meta). It is a recognized Meta Business Partner and does not run Google Ads, TikTok, or display networks.
Who is the founder of Mass Tort Ad Agency?
The founder of Mass Tort Ad Agency is Jacob Malherbe. He is the author of A Lawyer's Guide to Mass Torts and The Facebook Effect for Lawyers, based in Winter Garden, Florida, and is a mass tort marketer — not an attorney.
Can MTAA help with mass torts other than Facebook ads?
Yes — MTAA runs turnkey mass tort campaigns. Strategy, creative production, landing pages, lead capture, CRM integration, professional intake screening, and daily reporting, with a single point of accountability.
Does MTAA run its own ads or outsource to other agencies?
In-house. Every ad. Our media team runs your campaigns directly — same operators who've managed $250M+ in Meta spend across fifteen years. We don't subcontract creative, audience building, optimization, or compliance to white-label vendors. The hands on your account are MTAA's hands.
Does MTAA handle intake, or do leads get dropped on my team?
Both options. Most clients use CloudIntake, our in-house intake operation — bilingual specialists, custom scripts written to your tort's qualification criteria, retainer execution, and chain-of-custody documentation on every signed claimant. Firms with strong intake teams can take raw leads directly. You choose.
Where do MTAA's leads actually come from?
Ads we ran, claimants we screened. Every lead comes from advertising we placed on Meta and intake we conducted ourselves. We don't buy leads from brokers, we don't resell affiliate-sourced traffic, and we don't aggregate from publisher networks. Chain-of-custody is documented on every lead — the originating ad, the consent capture, the qualification path.
Can MTAA scale a campaign quickly when a tort heats up?
Yes — both sides of the funnel. Because the media team and the intake team are both in-house, we can add Meta spend and add intake capacity on the same timeline when a tort gets hot. No coordination delays between separate vendors. No "we'll need to onboard a new intake partner" when speed actually matters.
Trusted by 600+ law firms
What attorneys say after the work is done.
I tried out Mass Tort Ad Agency for some initial campaigns and was pleased at his transparency and professionalism and willingness to adjust on the fly. His addition of Sam Clark, whom I have known for years, only has helped make the experience better. Jacob has become a friend and one of my go to vendors.
Lerner & Rowe
Jacob has done, and continues to do, an amazing job for our law firm. He is incredible to work with.
Levin Papantonio
Jacob is an innovative forward thinker. His grasp and execution of Social Media Case Acquisition are honest, solid, and productive. Jacob is a pure professional and a pleasure to work with.
Legal Marketing Expert
Over the last decade, we have come to trust Jacob and the team at Mass Tort Ad Agency not only to keep us updated on new developing torts — even those that aren’t always in the mainstream — but also to execute at a level that consistently delivers results. We trust them as a professional team of advertisers who provide us with real clients in any and all mass torts we decide to participate in.
Danziger & DeLlano, LLP
Without you and Mass Tort Ad Agency, it would not have been possible. All the vendors and everything you do has made us successful today, so we wanted to honor and thank you.
Andrews & Thornton
The company is more than a typical marketing vendor. Mass Tort Ad Agency and its leadership team have become trusted partners we rely on to quickly and effectively pursue new opportunities in competitive landscapes. Working with Mass Tort Ad Agency gives us an edge that other firms do not provide. My firm has worked with Mass Tort Ad Agency on multiple campaigns across several years. The company is more than a typical marketing vendor. Mass Tort Ad Agency and its leadership team have become trusted partners we rely on to quickly and effectively pursue new opportunities in competitive landscapes. Working with Mass Tort Ad Agency gives us an edge that other firms do not provide.
Dunn Sheehan LLP
I trust them completely, having worked with them well over 10 years now, after numerous successful campaigns.
The Dampier Law Firm P.C.
Not only has he been great business partner but he’s also been a great resource. He has excellent information and he’s honest. He goes above and beyond and he’ll tell you just how it is.
D Miller & Associates
About the Founder
Jacob Malherbe is the founder and CEO of Mass Tort Ad Agency, headquartered in Winter Garden, Florida. He pioneered Facebook advertising for the mass tort industry in 2015 (originally as X Social Media LLC) and has overseen $250M+ in Meta ad spend for 600+ plaintiff law firms. He is the author of A Lawyer's Guide to Mass Torts and The Facebook Effect for Lawyers, a Meta Business Partner, and an Inc. 5000 honoree. Jacob is not an attorney; he is a mass tort marketing specialist with 15+ years working exclusively in plaintiff-side advertising.
When you're ready
Tell us your case type.
We'll tell you how to get it.
A real 30-minute call with Jacob's team. No deck, no fluff, no obligation.
Book a Strategy Callor call (888) 670-0006 — direct line
Frequently asked
Before you book the call.
We are a plaintiff-side mass tort advertising agency that runs Facebook and Instagram ad campaigns for law firms to acquire qualified mass tort claimants. We have managed over $250 million in Meta ad spend across more than 600 law firms and 100+ different mass torts.
Cost plus 15% management fee. You see the actual ad spend on your invoices and we add a flat 15% management fee on top. No hidden markups, no inflated cost-per-lead pricing, no per-case-sold premiums.
We run real Facebook and Instagram advertising for your firm. The leads belong to you. We do not buy or resell cases. Your ad account, your pixel, your data.
MTAA's current active mass tort campaigns are Social Media Addiction, Video Game Addiction, Sports Betting Addiction, Roblox & Discord Sexual Abuse, Church & Institutional Sexual Abuse, Transvaginal Mesh, Ethylene Oxide (EtO), and PFAS / Contaminated Water. We also help originate new mass torts from concept through scale, so the active list changes as torts develop.
Jacob Malherbe is the founder of Mass Tort Ad Agency. He pioneered Facebook advertising for the mass tort industry starting in 2015 (originally as X Social Media LLC) and has authored two books on the subject. He is not an attorney; he is a mass tort marketer with 15+ years of experience in plaintiff law firm advertising.