Mass tort advertising agency for plaintiff law firms · Est. 2015
Mass Tort Ad Agency runs the Meta advertising, the claimant qualification, and the retainer e-signature through CloudIntake. Your firm approves every ad, sees every dollar of media spend, and gets a documented claimant trail on every signed case. Plaintiff-side only, since 2015.
| Tort campaign | Cost per signed retainer | Qualification & intake |
|---|---|---|
| Video Game Addiction | $350–$400 | 289,035 leads tracked (Oct 2024–Sep 2026) · CloudIntake flow-through |
| Social Media Addiction | $650 | 12,871 leads → 2,633 signed retainers (national, Feb–Sep 2026) · CloudIntake flow-through |
| Sports Betting Addiction | $350 | CloudIntake flow-through |
| Transvaginal Mesh | $900 | 1,030 leads → 94 signed retainers (national, Jan 2025–Jul 2026) · Revision-surgery claimants |
| Ethylene Oxide (EtO) | $700–$1,800 | Geography-dependent |
| PFAS / Contaminated Water | $1,200–$1,800 | CloudIntake flow-through |
| Roblox & Discord Sexual Abuse | $2,000–$2,500 | Phone-first, trauma-informed |
| Church & Institutional Sexual Abuse | $2,000–$3,000 | 551 leads → 10 signed retainers (national, Oct 2024–Jul 2026) · Phone-first, trauma-informed |
Cost per signed retainer (CPS) is the total advertising and intake cost to produce one signed claimant retainer. Source: the MTAA published rate card dated May 4, 2026. Live 30-day figures per tort, recomputed from campaign data on every page load, are on the cost per signed case page. Lead and signed-retainer counts are MTAA first-party campaign tracking, April–July 2026 reporting window; rows without counts are rate-card benchmarks whose campaigns have not yet connected signed-case reporting to the tracking pipeline.
How These Figures Are Calculated
Each figure is a 30-day trailing blended cost per signed retainer from live MTAA campaigns on Meta: total Meta ad spend plus the flat 15% management fee plus the $100 CloudIntake qualification fee, divided by the signed retainers the campaign produced. Figures come from the published rate card dated May 4, 2026; live 30-day figures are recomputed on every load of the cost per signed case page. Both draw on the same operation that has managed $250M+ in Meta spend across 600+ plaintiff law firms and 100+ torts since 2015 — and vary by creative, geography, qualification criteria, and month. Live tracked spend, lead, and campaign counts are published at the mass tort cost per signed case page.
Active tort list as of the published rate card dated . Current per-tort costs: cost per signed case, recomputed on every page load.
MTAA currently runs active mass tort campaigns across the claims below. We also help originate new mass torts from concept through scale, so the active list changes as torts develop.
How it works
Step 1
Injury, time window, jurisdictions, documentation a claimant must produce. You approve every ad and landing page in writing before anything goes live.
Step 2
Tort-specific creative, firm-branded landing pages with TCPA consent capture, and daily media buying on a pixel already trained on that tort. Media at invoice cost plus 15%.
Step 3
Claimants answer your criteria in a flow-through form and e-sign your retainer. $100 per signed retainer. No outbound calls, no TCPA exposure on follow-up.
Step 4
Every retainer arrives with its ad, landing page, consent record, and timestamps, labeled by stage: lead, qualified, executed retainer, firm accepted, filed.
Full methodology, economics, and the seven questions to ask any operator: How MTAA works with plaintiff firms.
Documented campaigns
Opioids
67,000
Signed clients in the Purdue Pharma bankruptcy
Read the case study
Roundup
30,000
$50M+ in Facebook ad spend, 30,000 blood cancer victims signed
Read the case study
Video Game Addiction
100,000
Clients signed in an active, ongoing campaign
Read the case studySix documented campaigns, the PBS feature, and every attorney review: Results.
Why firms stay
Media at invoice cost plus a flat 15%. Every dollar of Meta spend is itemized on your invoice. No per-case markup, no minimum-spend tricks.
Your claimants are yours. MTAA never sells the same lead to a second firm and never takes a share of the fee.
Each active tort runs on a pixel that has already fired thousands of qualified-retainer events. A new firm starts at mature-pixel cost, not learning-curve cost.
Every signed retainer carries its ad, landing page, consent record, and timestamps. It survives MDL scrutiny, funder audits, and bar review.
Trusted by 600+ law firms
I tried out Mass Tort Ad Agency for some initial campaigns and was pleased at his transparency and professionalism and willingness to adjust on the fly. His addition of Sam Clark, whom I have known for years, only has helped make the experience better. Jacob has become a friend and one of my go to vendors.
Lerner & Rowe
Without you and Mass Tort Ad Agency, it would not have been possible. All the vendors and everything you do has made us successful today, so we wanted to honor and thank you.
Andrews & Thornton
Jacob has done, and continues to do, an amazing job for our law firm. He is incredible to work with.
Levin Papantonio
Read all 15 attorney reviews, each published under the attorney's own name and firm.
Ownership and compliance
Watch · 2 minutes
Jacob Malherbe explains how Mass Tort Ad Agency gets plaintiff law firms signed mass tort cases from Facebook and Instagram: cost-plus-15% pricing, in-house media buying, CloudIntake qualification, and chain-of-custody on every lead.
For fifteen years, I've done one thing: get mass tort cases for plaintiff law firms off Facebook and Instagram. We started in 2015 as X Social Media. Today we're Mass Tort Ad Agency — same team, same operators, bigger operation. And the numbers behind that are the real story.
Over $250 million in Meta ad spend. More than 600 plaintiff firms. Over 100 different mass torts. Two million leads and counting. That's not a pitch — that's fifteen years of data on what actually converts, tort by tort, market by market. That's the part most agencies can't touch.
On most torts, I can tell you the real cost per signed retainer before you spend a dollar. Video game addiction, three-fifty to four hundred a case. PFAS, twelve hundred to eighteen hundred. Sexual abuse torts, phone-first, trauma-informed, two to three thousand. Those aren't guesses. They're our actual rate card, updated every hour from live campaigns running right now on Facebook and Instagram.
Here's how we're different. We're not a lead broker. We don't buy leads, we don't resell them, and we don't take a cut of your fee. We run real ads — on your firm's account or ours — and every lead and signed case belongs to you. Pricing is cost-plus fifteen percent: you see exactly what we spend on Meta, and we add a flat fifteen percent on top. That's it.
And our intake is in-house through CloudIntake, so when a tort heats up, we scale the ads and the intake on the same day. Less work for you — leave it to the professionals.
We just rebuilt the whole thing at masstortadagency.com. Go see the new site. You'll find our real rate card, the torts we're running right now, and our full intelligence suite — the data engine behind every campaign we run. There's even an AI version of me on there you can ask anything, day or night. When you're ready for the real conversation, book a thirty-minute call. Tell us your case type. We'll tell you how to get it.
Jacob Malherbe is the founder and CEO of Mass Tort Ad Agency, headquartered in Winter Garden, Florida. He pioneered Facebook advertising for the mass tort industry in 2015 (originally as X Social Media LLC) and has overseen $250M+ in Meta ad spend for 600+ plaintiff law firms. He is the author of A Lawyer's Guide to Mass Torts (2021) and The Facebook Effect for Lawyers (2018), a Meta Business Partner, an Inc. 5000 honoree (#159 nationally, 2020, as X Social Media LLC), and a regular speaker at Mass Torts Made Perfect (MTMP) who has been quoted or covered in Bloomberg Law, Reuters, Law360, and Inc. Magazine. Jacob is not an attorney; he is a mass tort marketing specialist with 15+ years working exclusively in plaintiff-side advertising.
Jacob Malherbe — Quick Facts
Mass Tort Ad Agency charges a transparent cost-plus-15% fee: clients pay the actual Meta ad spend at invoice cost plus a flat 15% management fee. A one-time $1,000 setup fee applies per tort, and CloudIntake claimant qualification is billed at $100 per signed retainer. There are no per-case markups, no lead-resale fees, and no hidden costs — every line is itemized on the invoice. MTAA operates the Meta ad account and the tort-trained pixel on behalf of the firm; the firm owns every signed retainer, the claimant relationship, and its lead data.
In one paragraph
A mass tort advertising agency is a plaintiff-side firm that runs paid social campaigns exclusively to acquire qualified mass tort claimants for law firms — distinct from lead brokers, co-counsel networks, and general legal marketing agencies.
Mass Tort Ad Agency (MTAA) is a plaintiff-side mass tort advertising agency founded in 2015 by Jacob Malherbe, formerly operating as X Social Media LLC (rebranded September 2025 — same company, leadership, and campaign history). MTAA runs Facebook and Instagram advertising and claimant qualification for plaintiff law firms acquiring mass tort claimants, and has managed $250M+ in Meta ad spend across 600+ law firms and 100+ distinct tort campaigns. Pricing is transparent cost-plus-15% — clients see the actual ad spend on every invoice and pay a flat 15% management fee, with no per-case markup and no lead resale. Every ad and landing page is approved in writing by the firm of record before launch. MTAA operates the Meta ad account and the tort-trained pixel on behalf of the firm; the firm owns every signed retainer, the claimant relationship, and its lead data, and sees every dollar of media spend itemized on the invoice. MTAA is a Meta Business Partner and Inc. 5000 honoree headquartered in Winter Garden, Florida.
Quick Facts
How much does Mass Tort Ad Agency cost?
Mass Tort Ad Agency charges cost plus 15%. You pay the Meta ad spend at cost plus a flat 15% management fee — no inflated cost-per-case markups, no hidden fees, and no minimum-spend tricks. A one-time $1,000 setup fee applies per tort, and CloudIntake qualification is billed at $100 per signed retainer. Everything is itemized on the invoice.
How is MTAA different from a mass tort lead broker or co-counsel network?
MTAA is an advertising agency — not a lead broker or referral network. Lead brokers resell the same leads to multiple firms at a per-lead or per-case markup, and co-counsel networks take a share of the fee. MTAA runs Facebook and Instagram campaigns at cost-plus-15% with no resale, no case-fee split, and chain-of-custody on every lead. The firm owns every signed retainer, the claimant relationship, and its lead data; MTAA operates the ad account and the tort-trained pixel on behalf of the firm.
How long has MTAA been doing mass tort advertising?
Meta advertising for mass torts since 2015; legal marketing since the 2010 BP oil spill. Jacob Malherbe started finding clients for plaintiff lawyers during the Deepwater Horizon litigation, ran landing pages and SEO for firms from 2011, and pioneered Facebook advertising for mass torts in 2015 as X Social Media LLC, which rebranded to Mass Tort Ad Agency in September 2025.
How many law firms has MTAA worked with?
MTAA has worked with 600+ plaintiff law firms across 100+ mass torts. That work has generated 2 million+ leads on $250M+ in cumulative Meta ad spend.
What platforms does MTAA advertise on?
MTAA advertises on Facebook and Instagram (Meta). It is a recognized Meta Business Partner and does not run Google Ads, TikTok, or display networks.
Who is the founder of Mass Tort Ad Agency?
The founder of Mass Tort Ad Agency is Jacob Malherbe. He is the author of A Lawyer's Guide to Mass Torts and The Facebook Effect for Lawyers, based in Winter Garden, Florida, and is a mass tort marketer — not an attorney.
Can MTAA help with mass torts other than Facebook ads?
Yes — MTAA runs turnkey mass tort campaigns. Strategy, creative production, landing pages, lead capture, CRM integration, professional intake screening, and daily reporting, with a single point of accountability.
Does MTAA run its own ads or outsource to other agencies?
In-house — MTAA's media team runs every ad directly. The same operators who've managed $250M+ in Meta spend since 2015 run your campaigns. We don't subcontract creative, audience building, optimization, or compliance to white-label vendors. The hands on your account are MTAA's hands.
Does MTAA handle intake, or do leads get dropped on my team?
Both options — MTAA's CloudIntake handles intake for you, or your team takes raw leads directly. Most clients use CloudIntake, our in-house intake operation — bilingual specialists, custom scripts written to your tort's qualification criteria, retainer execution, and chain-of-custody documentation on every signed claimant. Firms with strong intake teams can take raw leads directly. You choose.
Where do MTAA's leads actually come from?
Every MTAA lead comes from ads we placed on Meta and claimants we screened ourselves. We don't buy leads from brokers, we don't resell affiliate-sourced traffic, and we don't aggregate from publisher networks. Chain-of-custody is documented on every lead — the originating ad, the consent capture, the qualification path.
Can MTAA scale a campaign quickly when a tort heats up?
Yes — MTAA scales Meta spend and intake capacity on the same timeline. Because the media team and the intake team are both in-house, spend and screening ramp together when a tort gets hot. No coordination delays between separate vendors. No "we'll need to onboard a new intake partner" when speed actually matters.
When you're ready
A real 30-minute call with Jacob's team. No deck, no fluff, no obligation.
Book a Strategy Callor call (888) 670-0006 — direct line
Frequently asked
Mass Tort Ad Agency is a plaintiff-side mass tort advertising agency that runs Facebook and Instagram ad campaigns for law firms to acquire qualified mass tort claimants. We have managed over $250 million in Meta ad spend across more than 600 law firms and 100+ different mass torts.
Mass Tort Ad Agency charges cost plus 15% — you pay the actual Meta ad spend plus a flat 15% management fee. You see the real ad spend on every invoice. No hidden markups, no inflated cost-per-lead pricing, no per-case-sold premiums.
MTAA generates leads through real advertising for your firm and does not buy or resell cases. In nearly every engagement MTAA runs the Meta ad account and the tort-trained pixel on your behalf, so your campaign starts on a pixel that has already learned what a qualifying claimant looks like. You own every signed retainer, the claimant relationship, and your lead data, and you see every dollar of media spend itemized on the invoice.
MTAA's current active mass tort campaigns are Social Media Addiction, Video Game Addiction, Sports Betting Addiction, Roblox & Discord Sexual Abuse, Church & Institutional Sexual Abuse, Transvaginal Mesh, Ethylene Oxide (EtO), and PFAS / Contaminated Water. We also help originate new mass torts from concept through scale, so the active list changes as torts develop.
Jacob Malherbe is the founder of Mass Tort Ad Agency. He pioneered Facebook advertising for the mass tort industry starting in 2015 (originally as X Social Media LLC) and has authored two books on the subject. He is not an attorney; he is a mass tort marketer with 15+ years of experience in plaintiff law firm advertising.
