Mass Tort Ad Agency · Book

A Lawyer's Guide to Mass Torts

Name: A Lawyer's Guide to Mass Torts
Author: Jacob Malherbe

Establish Your Legacy

Curated & edited by Jacob Malherbe, founder & CEO of Mass Tort Ad Agency.
With chapters from Mike Papantonio, Brent Coon, Anne Andrews, Rich Newsome, Darren Miller, Sharon Boothe, David Potter, Jarret Prussin, Jason Hennessey & more.

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Introduction

Part 1

The On-Ramp

Understanding the World of Mass Tort Litigation

CH 1An Introduction to Mass Torts — Jacob Malherbe CH 2Making Your Mark as a Mass Tort Lawyer — Mike Papantonio CH 3Three Ways to Participate in Mass Torts — Jacob Malherbe

Part 2

The Way Forward

Guidance and Perspectives from Mass Tort Legal Experts

CH 4Understanding Multidistrict Litigation — Brent Coon CH 5How to Become a Better Acquisitions Lawyer — Darren Miller CH 6The Mass Tort Trial Lawyer — Rich Newsome CH 7Understanding Bankruptcy — Anne Andrews

Part 3

The Great Differentiator

The Changing Face of Mass Tort Advertising

CH 8The MTMP Experience — Sharon Boothe CH 9How to Lower Your Expenses — Jacob Malherbe CH 10How to Find Mass Tort Clients Using Targeted Facebook Advertising — Jacob Malherbe CH 11The Rise of Digital TV Advertising — Jacob Malherbe

Part 4

The Vendor Advantage

The Secrets to Bolstering Conversion Rates

CH 12A Primer on Proper Case Development — David Potter

Part 5

Questions & Answers

Building a More Profitable Mass Tort Practice

CH 13Funding Your Mass Tort Docket — Jarret Prussin CH 14The Power of Search Engine Optimization — Jason Hennessey

Conclusion