God has a plan.
Don't get in his way.

It’s 2010, I’m standing on Navarre Beach in Florida, watching dirty black oil wash onto the pristine white beaches. Six months earlier, my wife Roseanna and I had brought our two young kids to this untouched paradise, dreaming of escaping Atlanta’s chaos. “Wouldn’t this be a nice place to raise a family?” we’d said.

Now the BP oil spill is destroying everything, and I’m watching my neighbors’ businesses collapse, the restaurants closing, the convenience stores shutting down, people losing their livelihoods to corporate negligence.

Born to be an entrepreneur and grew up watching my dad build his woodworking machinery business from our basement in Denmark. I dreamed of making it big, and becoming like the Donald Duck character with the swimming pool full of money. I made bold moves in high school and college to prepare myself for business.

By 23, living in Atlanta heading up my father’s U.S. operation. Through the business, I met Roseanna. She became my best friend and closest advisor.

There we built a stable $3 million business, but after seventeen years, We were ready for something different.

Roseanna and I wanted to raise a family in a quiet small town.

Then on April 20th, the oil hit and I couldn’t just watch. The day after the spill, I bought
100 domains related to it—not knowing exactly why, just knowing this was a big catastrophe.

It felt like no one was coming to help
and that I had to do something.

My livelihood wasn’t impacted, but when I saw my neighbors suffering because the local economy collapsed, I flipped one domain into a website telling people to keep their receipts, that “BP would have to pay.” I became an accidental advocate, outranking BP on Google for “BP oil spill.” I had 750,000 people following my blog, and I called them “my people.”

Without realizing it, I'd just laid the groundwork for the future of mass tort marketing.

Lawyers from across the country started calling, wanting access to my followers. I refused to hand my people to an outsider. I wanted someone that understood what my community was going through and I found Brent Coon, who had litigated against BP after the 2006 Texas City explosion.

When I called him, he said, ‘Get on a plane. See you in Houston.’ We sat down with beer and crawfish, and he told me a funny story. He’d negotiated a settlement with BP but refused to sign it until the BP lawyer stripped naked and jumped in the pool. At that moment,
I knew he was my guy!

Brent invited me back to Houston for a Texans game where other lawyers wanted to meet me. “If you did all this for the BP oil spill, why can’t you do this for pharmaceutical cases, medical devices, all these other mass torts?” they asked.

My heart was with my Navarre Beach people, but then they showed me incriminating documents showing all kinds of corporations prioritizing profit over people’s safety.

I followed my plan, which is “God has a plan.
Don't get in his way.” I was in.

Building online awareness campaigns to help victims find help and answers from capable law firms. My campaigns which included online forms–flipped the traditional script; Instead
of victims having to cold call law firms, lawyers would call the victims. As a result, millions of more victims came forward! (This earned me the Legal Services Innovation Award from MTMP, Mass Tort Made Perfect, in 2018).

Writing The Facebook Effect for Lawyers with the intent that law firms would copy what I was doing so we could help even more victims and unexpectedly, my business exploded.

We hit 159 on the Inc. 500 List, 2020. I followed up with another book, A Lawyer’s Guide to Mass Tort, with the intent of creating more Mass Tort lawyers, to help even more victims.

Today, our company, Mass Tort Ad Agency, has spent over $250 million helping mass tort victims find legal solutions. To name only a few, we’ve helped 67,000 opioid victims, 20,000 Boy Scout abuse survivors, and 30,000 Roundup cancer victims. Every campaign we do prevents future tragedies by holding corporations accountable and creating eye-opening awareness among all Americans.

I’m still that kid who wanted to be a millionaire, but God had a plan for Roseanna and I to get involved in helping people who have been injured by no fault of their own. Through God’s plan,
I discovered that protecting people from corporate greed and helping them heal is worth more than swimming in a pool full of money.

I first worked with Jacob and Mass Tort Ad Agency over 15 years ago on the BP Oil Spill case emanating from the infamous Deepwater Horizon tragedy.

It was a massive undertaking with hundreds of thousands of potential claimants from all over the Gulf Coast in a wide variety of industries impacted from the spill. Everything from the commercial fishing industries to the hospitality industries, hotels, restaurants, casinos, real estate holdings and many others. Our firm worked around the clock for two years and signed up 10,000 cases, many of them coming through our partnership with Jacob, as we were fast learning that social media was becoming a new horizon for marketing legal services.

From the tremendous success we had with this project, we continued to work with Jacob on many other projects, and his firm has continued to be not only a leader in the industry, but a constantly evolving pioneer in all the social media platforms. At the end of the day, law firms must rely on good marketing strategies which make good financial sense on the bottom line on costs of acquisition. Mass Tort Ad Agency keeps an excellent pulse on what is going on in the world of social media, competitor acquisition costs, quality of leads, conversion rates, retention rates and all the other bottom-line indices for a successful program.

I don’t know of another marketing firm out there who does a better job than Mass Tort Ad Agency.