Results — Named Case Studies and Attorney Reviews

Background. In 2019, Purdue Pharma filed for bankruptcy under the weight of tens of thousands of opioid-injury claims tied to OxyContin. Anne Andrews of Andrews & Thornton approached Jacob Malherbe and Mass Tort Ad Agency with a challenge: build a national referral network of law firms to identify and sign up opioid victims before the bankruptcy claim deadline.

Challenge. The window for filing was limited. Thousands of potential victims lacked legal representation or did not know they qualified. Anne's initial goal: 10,000 filed claims would be a major success.

Solution. Nationwide Facebook and Instagram awareness campaigns. Prequalified lead generation. A referral network of 50+ law firms unified around the mission. Andrews & Thornton handled the legal workup and claim filing while the referral firms ensured intake scalability.

Results. 142,000 qualified leads generated. 67,000 claimants signed — over 6x the original goal. One of the largest coordinated claim efforts in the Purdue bankruptcy process.

"It was a wonderful experience to help so many people who had become addicted to opioids. For many, this was a step toward closure." — Jacob Malherbe

Background. Following the success of the Purdue campaign, the Boy Scouts of America filed for Chapter 11 bankruptcy to consolidate decades of sexual abuse claims. Anne Andrews again turned to Jacob Malherbe and Mass Tort Ad Agency to help identify survivors and connect them to trusted legal resources before the bankruptcy claim deadline.

Challenge. The victims were mostly men over 40, many of whom had never spoken publicly about the abuse they suffered. The emotional burden of reliving childhood trauma created major obstacles to engagement, with the bankruptcy deadline closing legal pathways quickly.

Strategy. 30+ law firms activated through a tight referral network. Emotional, respectful video and social media campaigns spoke directly to men in their 40s, 50s, and 60s. Every message was personalized — not about lawsuits or money, but about healing, accountability, and legacy: "It's time to be heard." "You are not alone." "You can help protect future scouts."

Results. Over 20,000 survivor claims out of 93,000 total filed in the BSA bankruptcy — one of the most successful survivor engagement campaigns in U.S. bankruptcy history.

"The hardest part was knowing that for each claim, someone had to relive their childhood trauma. But the result was worth it. We gave thousands of men a voice — and a path to healing." — Jacob Malherbe

Background. For decades, Roundup — the popular weedkiller manufactured by Monsanto (later acquired by Bayer) — was marketed as safe. As lawsuits mounted linking glyphosate to non-Hodgkin's lymphoma and other blood cancers, the tide turned. Mass Tort Ad Agency built the campaign in partnership with IntakeDesk and attorney Howard Kastner — a collaboration that ran for over five years.

Strategy. Advertising (Mass Tort Ad Agency) generated qualified leads through high-budget creative campaigns. Intake (IntakeDesk) converted leads with care and precision. Partnership (Howard Kastner) provided long-term commitment and vision. Facebook's algorithm learned what a Roundup mass tort client looked like and used Lookalike Audiences to scale exponentially — years of data refinement meant higher quality leads at lower cost.

Results. $50 million+ spent on Facebook ads. 30,000 individuals suffering from blood cancers signed and supported. One of the longest-running and largest single-tort Facebook campaigns in legal advertising history.

"What I saw with Roundup is why I came to Facebook in the first place. No platform knows more about us — our interests, our pain points, our needs." — Jacob Malherbe

How does Roundup mass tort marketing actually work on Facebook?

Roundup tort campaigns on Facebook succeed because the platform's data infrastructure matches the profile of a qualifying claimant — someone who used the product, likely in a specific context (farming, landscaping, residential lawn care), and has since been diagnosed with non-Hodgkin's lymphoma or another blood cancer. Mass Tort Ad Agency builds creative that speaks directly to that lived experience, runs it at scale, and feeds conversion data back into Facebook's algorithm. Over time, the system learns what a verified Roundup claimant looks like and surfaces more of them through Lookalike Audiences. That feedback loop is what drove our five-year campaign past 30,000 signed clients — early investment in data quality compounded into lower acquisition costs and higher retainer rates as the campaign matured.

For plaintiff firms evaluating Roundup tort campaigns today, the key question is whether you have the intake infrastructure to match the volume a well-funded Facebook campaign can produce. Our partnership model with IntakeDesk was built around exactly that constraint — advertising and intake operated as a single system, not two separate vendors. If your firm is considering entering a Roundup campaign or scaling an existing one, that integration between lead generation and retainer conversion is where most campaigns lose value, and where we focus first.

Background. In May 2018, the Los Angeles Times exposed a decades-long pattern of sexual abuse committed by Dr. George Tyndall, the campus gynecologist at the University of Southern California. For over 30 years, complaints from students and faculty had been ignored or actively suppressed. Jacob Malherbe — who tracks emerging mass torts through Google Alerts — saw the story break and called attorney Darren Miller immediately.

Strategy. With $37 in initial Facebook ad spend, the campaign signed its first client. Encouraged by the immediate response, the campaign was scaled rapidly. Sexual abuse mass torts were not widely run at the time — this was uncharted territory.

Results. Mass Tort Ad Agency's campaign signed over 400 women impacted by Dr. Tyndall's abuse. In total, over 700 women came forward. Each received a $1.2 million settlement, totaling over $850 million. The University of Southern California was put on national notice — the precedent was set that universities must take Title IX seriously or risk losing federal funding.

"We were the first to the screen and the first out with ads. That made all the difference." — Jacob Malherbe

Background. On October 1, 2017, a lone gunman opened fire from the 32nd floor of the Mandalay Bay Hotel into the Route 91 Harvest Music Festival below. 60 lives lost. More than 400 wounded. Thousands traumatized. Traditional legal doctrine did not offer a clear path for justice — most lawyers said there was no foreseeable liability theory and refused to take on the case.

Strategy. Rather than chase a near-impossible legal theory, the campaign appealed to community decency: the victims were mostly local Las Vegas residents and workers; the casinos were local too. A handful of trusted attorneys followed Jacob's lead and launched a grassroots effort to sign up victims — with no guarantees.

Results. 500 clients signed by Jacob's campaign. In total, 4,000 victims came forward. The case resulted in a landmark $800 million settlement — what was considered legally impossible became a moment of corporate accountability and community healing.

"Sometimes, it's not the law that gets you there — it's the decency of the defense to do the right thing in catastrophic cases." — Jacob Malherbe

Background. As a father of three boys — two of whom are passionate gamers — Jacob Malherbe understood firsthand the powerful grip video games can have on children. 38 million American kids play video games. 10% or more could meet criteria for clinical addiction. Children with neurological disorders (ADD, ADHD, autism, spectrum disorders) are particularly vulnerable to the dopamine spikes from gameplay wins.

The Hidden Crisis. Children and teens playing 8+ hours a day, ignoring friends, family, and school. Severe withdrawal reactions when access was restricted. Stories of self-harm and suicide attempts directly tied to gaming addiction. At 10,000 signed clients, 12% reported a suicide attempt — and that percentage stayed consistent as the campaign scaled.

The Campaign. Mass Tort Ad Agency began building the Video Game Addiction campaign in December 2024. The team worked through Christmas Eve until 6pm and New Year's Eve until 8pm — the urgency was clinical. Facebook and Instagram ads educated families on the signs of gaming addiction. Careful intake processes supported parents, many of whom were themselves in crisis.

Results. 100,000 clients signed in an active, ongoing campaign — one of the largest mental-health-adjacent mass torts in U.S. history.