For investment groups working with plaintiff firms

Mass Tort Advertising for Private Equity, Hedge Funds and Law Firms

Content reviewed September 6, 2026 with Jacob Malherbe.

Start with the law firm’s campaign criteria

The participating attorney approves the disclaimer, images and landing page. The firm defines the criteria used to qualify claimants and approves the question flow if CloudIntake is used. Each campaign runs exclusively to one firm’s approved landing page.

MTAA owns and operates the Meta ad accounts. Campaigns for the same tort can share a tort-specific pixel and benefit from accumulated campaign data. Each campaign directs leads to one law firm’s approved landing page. The firm’s leads, retainers and claimant relationships are exclusive to that firm; leads are not resold or shared with other firms.

A disclosed budget, fee and reporting model

The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.

Before launch, the client receives a dashboard showing the campaign budget, actual ad spend, MTAA’s earned fee, cost per lead, cost per signed retainer, applicable intake costs and remaining funds. The dashboard updates automatically every hour from Facebook. When a firm uses its own intake, signed-retainer reporting depends on the outcomes supplied by that intake system.

Consulting with Jacob Malherbe

Consulting is included for advertising clients. Jacob Malherbe helps law firms and investment groups discuss tort selection, campaign budgets, advertising experience and potential co-counsel relationships. Clients make their own legal, investment and co-counsel decisions.

Whether your group is evaluating a first campaign or expanding an existing program, the initial call is with Jacob personally. Bring the proposed tort, participating firm, criteria and budget.

Understand what the acquisition numbers mean

CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.

A signed claimant has passed the firm’s intake criteria and signed the retainer and HIPAA authorization. This does not mean medical records have been verified or that the case will survive further review. The law firm handles subsequent verification, and some signed claimants will not proceed.

Advertising performance and litigation outcomes are separate. MTAA does not guarantee a cost per signed case, settlement value, collection timeline or investment return. Compare budgets using consistent cost inclusions and allow for later case attrition.

Experience across large claimant campaigns

Jacob founded the agency in 2015 and published The Facebook Effect for Lawyers in 2018 and A Lawyer’s Guide to Mass Torts in 2021. His experience includes $250M+ in managed Meta spend, 600+ law firms, 100+ mass torts and 2M+ leads.

Our named campaign case studies and attorney testimonials include work with Anne Andrews of Andrews & Thornton on opioid and Boy Scouts campaigns. MTAA’s role was advertising and claimant acquisition; the attorneys handled legal representation and negotiations. MTMP’s Anne Andrews biography documents her negotiating roles in both matters.

Plan a campaign

Campaigns normally begin running within about three days after the firm supplies its qualification criteria and completes the required approvals. The attorney approves the disclaimer, images and landing page. If CloudIntake is used, the attorney also approves the question flow against the firm’s criteria. Timing depends on receiving those inputs and approvals.

The market page shows current campaign activity and published benchmarks. All mass tort campaign inquiries are welcome. For the full engagement process, see how MTAA works with law firms.

Questions before starting a campaign

Book a Call with Jacob Malherbe

Speak directly with the founder about your case type, criteria, budget and intake setup. Calls are with Jacob personally.