Facebook Ads for Law Firms What You Need To Know.
In the cutthroat world of legal marketing, where every lead counts toward building a powerhouse caseload, Facebook ads have emerged
No fluff. Just real insights, fast-moving mass tort alerts, expert analysis, and results-driven strategies from the team that’s managed $250M+ in Facebook ad spend.
You’ve just secured significant funding for your mass tort campaigns.
Now you’re asking yourself the million-dollar question:
Here’s the truth no one else will tell you:
Fraudulent or fake cases waste your resources–and expose you to legal and compliance risks as regulators start to crack down.

Cost-per-case” sellers inflate margins and deliver low-quality cases–or none at all—leaving you with sunk costs and no results.

Fly-by-night agencies without insider expertise promise fast results but produce unverified, irrelevant, or even fake leads.
Some “advertising gurus” rely on outdated tactics or black-hat strategies that damage your reputation and provide no scalable value.
At Mass Tort Ad Agency, we take a real advertising approach that’s built on transparency, precision, and proven expertise.
Using over $250 million in ad spend experience, we know exactly how to find your real clients on Facebook and Instagram. We leverage advanced audience segmentation, not random targeting, to zero in on the demographic, behavior, and psychographic signals that indicate intent.
Maximize your mass tort advertising success with our advanced analytics, real-time feed back loops and real-time performance tracking. We leverage data insights to fine-tune campaigns, ensuring optimal client acquisition and the highest return on investment.
Our landing page questions are strategically crafted to screen for qualified leads. At the same time, custom pixel events fire based on the lead’s quality, giving you sharper insights and more effective optimization.
In an AI-obsessed world where algorithms optimize every outcome, it’s the creative that does the real targeting. Different clients respond to different images, words, and emotions. We constantly update and test assets to help the algorithm find the right people faster. Better creative means better targeting. Better targeting means better results.
Jacob, we just celebrated helping almost 60,000 people with filing Purdue bankruptcy opioid claims, so we just want to say thank you. Without you and Mass Tort Ad Agency, it would not have been possible. All the vendors and everything you do has made us successful today, so we wanted to honor and thank you.
From strategic campaign setup to creative production, from ongoing optimization to detailed reporting.
You’ll see exactly how your budget is performing, with real-time access to spend, leads, and conversions.
While competitors offer fragmented solutions, we provide a complete, fully integrated client acquisition ecosystem.
Working with Jacob for the last 15 years has been excellent Not only has he been great business partner but he’s also been a great resource. He has excellent information and he’s honest. He goes above and beyond and he’ll tell you just how it is.
With a unique background straddling both the business and legal worlds, Jacob brings unmatched insight into the landscape, the trends, and the pitfalls that can make or break your campaign.
Jacob has been a key player in over 100 mass torts, from high-profile cases to rapid-settlement opportunities, giving you the inside scoop on what works now and what’s coming next.
His long-standing relationships with top legal players give you access to insider intelligence, including which torts are heating up, how to position your firm for maximum impact, and when to strike for maximum ROI.
We often receive new mass tort ideas from smaller firms, then help them build the strategy, creative, and campaigns to prove viability – then scale them to our network of 600+ law firms. This approach has successfully launched torts like Opioids, Video Game Addiction, and Asbestos/Tobacco in Canada.
“We’ll show you the good, the bad, and the ugly–and then we’ll show you how to make it work.”
Jacob and his team have done great work for our firm. In a competitive arena, they’ve secured excellent results and provided the feedback and suggestions to keep our campaign functioning at a high level. I recommended them highly
We dive into data-backed strategy and insider mass tort expertise to identify the iright torts and target audiencesi. Our strategic insight ensures your campaigns start with precision and clarity no wasted spend.
Next, we craft custom creative assets, videos, images, and copy that grab attention and drive action. These assets are designed to resonate with real potential claimants, not just generic advertising fluff.
Your ads are launched on Facebook and Instagram, reaching precisely targeted audiences based on behavior, demographics, and
intent. We use advanced
segmentation to ensure
real clients, not clicks.
Leads are captured via optimized landing pages and then instantly integrated into secure CRM system. This creates a smooth, reliable pipeline from ad engagement to lead conversion.
Leads are routed to
third-party professional intake centers, where they’re vetted and qualified based on your criteria so you only see real, verified claimants.
We provide real-time performance data, daily tracking, and ongoing optimization so your campaigns not only deliver, but keep improving.
We dive into data-backed strategy and insider mass tort expertise to identify the right torts and target audiences. Our strategic insight ensures your campaigns start with precision and clarity no wasted spend.
Next, we craft custom creative assets, videos, images, and copy that grab attention and drive action. These assets are designed to resonate with real potential claimants, not just generic advertising fluff.
Your ads are launched on Facebook and Instagram, reaching precisely targeted audiences based on behavior, demographics, and intent. We use advanced segmentation to ensure real clients, not clicks.
Leads are captured via optimized landing pages and then instantly integrated into secure CRM systems. This creates a smooth, reliable pipeline from ad engagement to lead conversion.
Leads are routed to third-party professional intake centers, where they’re vetted and qualified based on your criteria so you only see real, verified claimants.
We provide real-time performance data, daily tracking, and ongoing optimization so your campaigns not only deliver, but keep improving.
There is nobody better to work with than Jacob Malherbe and Mass Tort Ad Agency. I trust them completely, having worked with them well over 10 years now, after numerous successful campaigns.
When you’re investing in a mass tort campaign, you need more than vague promises and inflated costs.
You need a trusted partner who can deliver real advertising, real leads, and real results with full transparency every step of the way.
At Mass Tort Ad Agency, we’ve been on the frontlines of mass tort advertising for over a decade. With $250 million+ in Facebook ad spend, 2 million+ leads generated, and over 600 law firms served, we know what it takes to deliver results that matter.
Our founder, Jacob Malherbe, isn’t just a strategist—he’s the father of the machine that makes mass tort advertising work. As the creator of the proven systems and strategies behind Mass Tort Ad Agency, and the author of The Facebook Effect for Lawyers, Jacob brings unmatched insight, experience, and integrity to every campaign.
We’re built on a model that puts your goals first, with no gimmicks or inflated pricing.
From ad creation to CRM integration to professional intake, we deliver a seamless client acquisition process.
We don’t make empty promises. We deliver real clients who are qualified and ready to move forward.
We’ve tracked over 2 million leads, tested across 100+ mass torts, and seen exactly what makes a campaign scale or fail.
This blog gives you the raw insights, data-backed strategy, and hard-earned lessons you won’t find anywhere else.
What You’ll Get:
Mass tort alerts before they hit the mainstream
Behind-the-scenes ad strategies the big firms are using
Real case studies from real campaigns
Ethical insights
to keep your firm compliant & competitive
Tech + AI tools reshaping law firm advertising
In the cutthroat world of legal marketing, where every lead counts toward building a powerhouse caseload, Facebook ads have emerged
Turn Social Media Chaos Into Conversions 🚀 Let’s be real Social Media can be a mess. Facebook and Instagram should
Last week, the Los Angeles Times published an investigative report exposing allegations of fraud in the handling of the Los

Ethylene oxide (EtO) is a colorless, flammable gas widely used in industrial processes, particularly for sterilizing medical equipment and supplies.
Introduction: The Smarter Way to Grow Your Mass Tort Practice In the competitive world of mass tort client acquisition for
A major public health and legal storm is unfolding after President Donald Trump urged pregnant women to avoid Tylenol, citing
No pay-to-play. No fluff. Just the truth from the frontlines.
While other magazines charge for coverage, we publish what matters: real stories, real strategy, and real voices from across the mass tort industry.
Inside Every Issue :

Jacob Malherbe, Publisher