The M Blog
Campaign costs, qualification criteria, intake decisions and litigation updates for attorneys planning mass tort advertising.
Written from MTAA’s experience running Facebook and Instagram campaigns since 2015. Use the guides below to evaluate an agency, understand the costs and prepare a campaign discussion with Jacob Malherbe.
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Have a tort and qualification criteria in mind? Book a call with Jacob Malherbe. Browse the articles below for litigation context and advertising analysis.
October 2026 mass tort advertising benchmark: cost per qualified lead $60.30–$536.65 by tort, 8 active campaigns, $631,800 tracked spend.
Read more about Mass Tort Case Acquisition Benchmark —…September 2026 mass tort advertising benchmark: cost per qualified lead $56.33–$1,404.74 by tort, 7 active campaigns, $879,286 tracked spen…
Read more about Mass Tort Case Acquisition Benchmark —…
Marketing engineering means building systems where agents handle research and production while marketers own the judgment, the compliance,…
Read more about Marketing Engineering for Mass Torts: W…Conference sponsorships are pay to play. The money comes out of vendor margin, and margin comes from markup over media cost. Walk that chai…
Read more about Why Legal Conferences Reward the Vendor…
Mass tort leads cost between $3.52 and $347.64 per lead in the trailing 30 days, depending on the tort, and the spread in cost per signed c…
Read more about Mass Tort Leads: What They Actually Cos…
If you're evaluating Reciprocity Industries for mass tort marketing or intake, compare the field first. This 2026 guide lines up the leadin…
Read more about Reciprocity Industries Alternatives: Ma…
Every roundup of law firm marketing agencies ranks them on adjectives. We measured 36 on published numbers instead, including the two we ow…
Read more about Law Firm Marketing Agency: We Measured…August 2026 mass tort advertising benchmark: blended cost per lead $51.28, 10 active tort campaigns, $779,078 tracked spend.
Read more about Mass Tort Case Acquisition Benchmark —…
The best legal directories for law firms in 2026, ranked by which ones ChatGPT and Google AI Overviews actually cite: Super Lawyers, Avvo,…
Read more about Best Legal Directories 2026: The Top 10…
Attorneys ask me almost every week which SEO agency to hire. I stopped guessing and measured 18 of them on one identical test, including ev…
Read more about Best Personal Injury SEO Agency 2026: I…
The Firms Growing Right Now Are Not Waiting for Referrals Firms that master how to get mass tort clients at scale treat case acquisition as…
Read more about How to Get Mass Tort Clients: What Plai…
Selecting the best mass torts to advertise in 2026 requires evaluating three converging variables: claimant pool size, current cost-per-sig…
Read more about Best Mass Torts to Advertise: What Plai…Full Archive
The complete archive of MTAA mass tort updates and marketing analysis — grouped by category.
Bring your tort, qualification criteria, intake arrangements and budget. Campaigns start at $25,000 including all fees, with no fixed spending timeline. Every strategy call is with Jacob personally.
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