The M Blog
Campaign costs, qualification criteria, intake decisions and litigation updates for attorneys planning mass tort advertising.
Written from MTAA’s experience running Facebook and Instagram campaigns since 2015. Use the guides below to evaluate an agency, understand the costs and prepare a campaign discussion with Jacob Malherbe.
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Have a tort and qualification criteria in mind? Book a call with Jacob Malherbe. Browse the articles below for litigation context and advertising analysis.
Marketing engineering means building systems where agents handle research and production while marketers own the judgment, the compliance,…
Read more about Marketing Engineering for Mass Torts: W…Conference sponsorships are pay to play. The money comes out of vendor margin, and margin comes from markup over media cost. Walk that chai…
Read more about Why Legal Conferences Reward the Vendor…
Mass tort leads cost between $3.52 and $347.64 per lead in the trailing 30 days, depending on the tort, and the spread in cost per signed c…
Read more about Mass Tort Leads: What They Actually Cos…
If you're evaluating Reciprocity Industries for mass tort marketing or intake, compare the field first. This 2026 guide lines up the leadin…
Read more about Reciprocity Industries Alternatives: Ma…
Suboxone case acquisition for law firms remains one of the more cost-efficient mass tort intake opportunities available in mid-2026, with a…
Read more about Suboxone Tooth Decay
Rideshare assault mass tort marketing has emerged as one of the highest-demand case-acquisition categories in the plaintiff bar, driven by…
Read more about Uber Lyft Sexual Assault
Benzene exposure case acquisition remains one of the more economically defensible mass tort investments available to plaintiff firms in 202…
Read more about Benzene Exposure
Oxbryta case acquisition for law firms represents one of the most cost-efficient early-stage pharmaceutical dockets available in 2026, with…
Read more about Oxbryta
Zantac mass tort marketing remains one of the most complex case-acquisition decisions in plaintiff litigation as of mid-2026, with a fractu…
Read more about Zantac Ranitidine
NEC baby formula mass tort marketing remains one of the most active acquisition opportunities in plaintiff-side litigation heading into the…
Read more about NEC Baby Formula
Every roundup of law firm marketing agencies ranks them on adjectives. We measured 36 on published numbers instead, including the two we ow…
Read more about Law Firm Marketing Agency: We Measured…
Hernia mesh case acquisition remains one of the most active intake categories in mass tort plaintiff practice as of mid-2026, with an estim…
Read more about Hernia MeshFull Archive
The complete archive of MTAA mass tort updates and marketing analysis — grouped by category.
Bring your tort, qualification criteria, intake arrangements and budget. Campaigns start at $25,000 including all fees, with no fixed spending timeline. Every strategy call is with Jacob personally.
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