Read The Blueprints
Behind the Results
A Lawyer’s Guide To Mass Torts: Establish Your Legacy
Your Essential Roadmap to Growing a Mass Tort Practice with Purpose and Precision
This book delivers what most lawyers entering the mass tort space really need: clear guidance, business insight, and a proven path to profitable, ethical growth.
Written by Jacob Malherbe, founder of Mass Tort Ad Agency and a leader in legal advertising, this comprehensive guide brings together advice from top mass tort lawyers, cutting-edge technologists, and industry insiders. It’s designed to help you scale your law firm, protect your reputation, and reach more of the clients who need you most.
Whether you’re transitioning from single-event cases or leveling up an existing practice, this is your inside look at how the smartest firms are succeeding in mass torts today.
What You’ll Learn:
- How to confidently grow in mass torts even if you’re just getting started
- What separates firms that scale from those that stall
- Why ethical, transparent marketing gives you a competitive edge
- Insights from 600+ firms and lessons from an Inc. 500 company
- How to build not just a business, but a lasting legal legacy
Great Book, Great Man.
Many of my clients depend on Jacob to generate high quality leads for them. This is an excellent read, and it outlines several key items that have made Jacob, and our mutual clients successful.
Jmyers54
The Facebook Effect For Lawyers: Advertising For The Digital Age
The original blueprint that changed the way law firms grow.
Long before digital advertising was mainstream in legal, Jacob Malherbe saw what was coming and helped build the bridge. This book lays out the tested, ethical, and scalable Facebook ad strategies that helped over 600 law firms reach qualified clients faster and more affordably than ever before.
If you want a true how-to manual for building trust and driving results in the digital age, this is it from the pioneer who started it all.
What You’ll Learn:
- How Jacob redefined client acquisition using Facebook
- A complete guide to launching, targeting, and scaling legal ads
- Real-world campaigns that brought in hundreds of thousands of leads
- How to ethically convert clicks into real signed cases
- Why Facebook is still the most powerful and underutilized tool for law firms
Do Facebook Legal Ads Yourself, Or Keep Your Lead Gen Honest
I want Jacob Malherbe rolled up in my pocket so that I can use every trick of his Facebook advertising machine to benefit our firm. The next best thing, it seems, is his excellent book which I just finished this morning. If you’re even slightly curious about the topic, then this is a low-cost way to learn a whole bunch of great Facebook advertising methods and tips that probably weren’t available to you previously. Mr. Malherbe writes in a style that’s pleasant to read for such a technical topic because he’s always focused on what attorneys are constantly focused on: more clients acquired at a lower cost. Even if you’re not going to be doing your firm’s Facebook marketing yourself, I’d still recommend this book to get a clear picture of what your agency, lead gen provider, or in-house team is up to. TL;DR I’m an attorney, I love that this book exists, and I’m going to read it again.