Process for Law Firms
At Mass Tort Ad Agency, we specialize in helping law firms acquire more clients for their mass tort projects through targeted advertising campaigns. Below is a clear, step-by-step overview of our collaborative process to ensure transparency and success.
The process begins when a law firm contacts us about a mass tort project they are handling and wish to expand their client base. We schedule a 30-minute consultation call to evaluate if the project aligns with our expertise and capabilities.
If we determine it's a good fit, the law firm (our client) selects an advertising budget and chooses a professional intake service. We recommend trusted partners we are directly integrated with, including Intake Rocket, Opus Intake, Legal Conversion Center, and Simply Convert. The client provides detailed criteria for client signups and supplies the retainer agreement for use in the campaign.
We prepare and send an Insertion Order (IO) outlining all contractual obligations, campaign scope, and terms. Both parties review and sign the IO to ensure mutual understanding and commitment. We then send out an invoice for the full amount of the advertising budget, from which we will deduct our management fee as the money gets spent. We only earn our management fee as the money gets spent.
Our team builds a dedicated landing page tailored to the client's project. We also create custom images and videos for the advertising campaign. Once ready, we share all assets with the client for review, edits, and final approval before launch.
Upon approval, the campaign goes live. The client receives access to a custom dashboard for real-time tracking of key metrics, including campaign progress, ad spend, incoming leads, and signed contracts. We provide recommendations on daily ad spend to optimize results, but the client retains full control over the budget and pacing.
Throughout the campaign, our team monitors performance and makes optimizations to achieve the lowest possible cost per signed retainer. A dedicated success manager is assigned to the client, available for any questions, adjustments, or changes needed while the campaign is active. For added transparency, clients can request screen shares to view live ads and expenditure details directly with our team.
The client has the flexibility to cancel the campaign at any time, for any reason, if they are dissatisfied with the performance.
When the allocated budget is exhausted, we review the results with the client and discuss options to replenish the budget for continuation or conclude the campaign.
