Social Media Addiction Litigation Is Heating Up: Why Attorneys Should Be Running Campaigns Now

The Social Media Addiction mass tort has been building for years, and today it’s reached a tipping point. If your firm isn’t already running campaigns to sign these cases, you’re leaving money on the table.

Here’s everything you need to know—the case landscape, the qualifying criteria, the disqualifications, and how Mass Tort Ad Agency can help you start generating signed cases today.

The Litigation Landscape: Big Tech’s “Big Tobacco” Moment

The landmark trial underway in Los Angeles County Superior Court centers on a plaintiff identified as “Kaley,” a now-20-year-old woman who alleges that Instagram and YouTube’s addictive design features caused her to develop anxiety, body dysmorphia, and suicidal thoughts starting when she was a child. Her attorneys argue the platforms functioned as “digital casinos” engineered to exploit vulnerabilities in developing brains.

Here’s what makes this moment critical for attorneys:

• Over 1,600 plaintiffs have filed—including 350+ families and 250+ school districts.
• TikTok and Snap have already settled before trial, signaling the strength of plaintiffs’ positions.
• Meta and Google remain as defendants, facing over 2,300 related lawsuits.
• Internal Meta documents produced in discovery show the company knew about potential harm to teens.
• A verdict for the plaintiff could open the door to settlement talks across hundreds of pending suits.
• The case is consolidated under MDL 3047 in the Northern District of California, with the LA trial serving as the bellwether.

This is a massive, active, and growing tort. The window to build your docket is right now.

Qualifying Criteria: Who You’re Looking For

Understanding the intake criteria is essential before launching any campaign. Here are the key qualifiers your leads must meet:

Disqualifications: What Kills a Case

Knowing what disqualifies a lead is just as important as knowing what qualifies one. It saves you money on intake and keeps your docket clean:

• History of mental illness or behavior requiring treatment PRIOR to social media use.
• Harm caused by third-party conduct on social media (e.g., bullying, sextortion) rather than platform addiction itself.
• Statute of limitations expired or expiring. Key state considerations below.

Statute of Limitations: State-by-State Considerations

Do not accept cases from the following states if the statute from the date of injury has expired, as these states have no discovery rule or have harsh triggers: Alabama, Idaho, Maine, Texas, New York, and Virginia.

Exercise caution in states with one-year statutes of limitation. Generally, do not take cases where the symptoms or injury are within 90 days in: Kentucky, Louisiana, Tennessee, and Puerto Rico.

The discovery rule or other equitable tolling statutes may apply for initial investigation in states that allow it. This is an area where working with experienced lead counsel is essential.

Why This Tort, Why Now

I’ve been in mass tort advertising for over a decade and have managed more than $250 million in Facebook ad spend across 100+ mass torts. I’ll be straight with you: Social Media Addiction is one of the strongest tort opportunities I’ve seen in years. Here’s why:

1. Massive plaintiff pool. Virtually every family in America has a teenager who’s been glued to these platforms. The potential claimant base is enormous.
2. Strong public sentiment. Parents are angry. The news cycle is saturated with coverage of Zuckerberg’s testimony. Your ads will land in a highly receptive environment.
3. Proven liability signals. Internal Meta documents, prior congressional testimony, and now a live trial with major settlement implications—the evidence is strong.
4. Settlements already happening. TikTok and Snap settled before trial. That momentum signals where this is headed.
5. Advertising performs well. The emotional resonance of these ads—parents worried about their kids—drives strong engagement and conversion rates on Facebook and Instagram.

How Mass Tort Ad Agency Gets You Signed Cases

At Mass Tort Ad Agency, we don’t sell leads. We run real advertising campaigns on your behalf, with full transparency. Our pricing model is simple: cost + 15% management fee. No inflated cost-per-case. No mystery margins. You see exactly where your money goes.

Here’s what you get when you run a Social Media Addiction campaign with us:

• Hyper-targeted Facebook and Instagram campaigns built specifically for Social Media Harm criteria.
• Custom creative assets—images, copy, and video—designed to resonate with parents of affected teens.
• Optimized landing pages with qualifying questions that screen leads against the intake criteria before they ever reach your intake team.
• Custom pixel events that fire based on lead quality, giving your campaigns smarter optimization over time.
• Seamless CRM integration so leads flow directly into your pipeline.
• Professional third-party intake screening to vet and qualify every lead.
• Daily performance tracking and real-time reporting—you’ll know exactly how your budget is performing.
• Ongoing campaign optimization based on over $250M in historical ad spend data.

We’ve served over 600 law firms, generated more than 2 million leads, and launched over 100 mass torts. We’re a Meta Business Partner and an Inc. 500 company. This isn’t our first rodeo—and it won’t be yours either.

The Bottom Line

Social Media Addiction litigation is moving fast. Zuckerberg is on the stand today. Settlements are already being reached. Hundreds of families are looking for attorneys who can help them. The firms that move now will build the strongest dockets and be best positioned when resolution comes.

If you’re ready to start running Social Media Addiction campaigns—or if you’re already running them and want better results—let’s talk. I’ll give you the good, the bad, and the ugly, and then I’ll show you how to make it work.