Background: The Purdue Opioid Bankruptcy
Impact
In 2019, the opioid epidemic continued to devastate communities across the United States. At the center of the storm was Purdue Pharma, the manufacturer of OxyContin. The company faced tens of thousands of lawsuits for its aggressive marketing of addictive opioids.
That same year, Purdue Pharma filed for bankruptcy. This opened a narrow window for victims of the opioid crisis to file Purdue Opioid Bankruptcy Claims—a once-in-a-generation chance for individuals and families to seek justice and compensation.
It was a massive undertaking. Thousands of potential claimants had no legal representation and, in many cases, didn’t even know they qualified.
The Challenge: Reaching Victims Before Time Ran Out
Attorney Anne Andrews, a nationally recognized mass tort lawyer, turned to Jacob Malherbe and the team at Mass Tort Ad Media with a critical challenge:
Could they help build a national referral network capable of identifying opioid victims and connecting them with trusted legal counsel before the bankruptcy claim deadline expired?
The challenge was clear:
- Reach and educate victims nationwide about their rights.
- Connect claimants with law firms equipped to file claims quickly.
- Assemble and coordinate a network of referral firms to handle intake.
- Most importantly, help bring closure and justice to families devastated by opioid addiction.
Anne set a bold goal: 10,000 filed claims would be considered a success.
The Solution: Building a Nationwide Effort
Jacob and his team immediately got to work. Their strategy combined digital outreach, legal marketing expertise, and referral network coordination:
- Nationwide Awareness Campaigns: Targeted Facebook and Instagram ads educated victims about their right to file Purdue Opioid Bankruptcy Claims.
- Prequalified Lead Generation: A streamlined intake process ensured claimants were quickly connected with legal teams.
- Referral Network Assembly: More than 50 law firms joined forces, unified in their mission to help opioid victims.
- Claim Management Coordination: Andrews & Thornton handled the legal workup and filing, while referral firms ensured intake scalability.
Results: A Historic Response
The outcome far surpassed expectations:
- 142,000 qualified leads generated
- 87,000 signed claimants—more than 8 times the original goal
- One of the largest coordinated claim efforts in the Purdue bankruptcy process
For thousands of families, filing a claim was more than paperwork—it was the first step toward healing after years of devastation caused by opioid addiction.
Impact: Beyond the Numbers
While the statistics were historic, the true impact was human. Families torn apart by addiction finally had their voices heard in court.
“It was a wonderful experience to help so many people who had become addicted to opioids. For many, this was a step toward closure.” – Jacob Malherbe
The Purdue Opioid Bankruptcy Claims process was not just about settlements. It was about giving survivors and families a measure of justice in the face of one of the worst public health crises in modern history.
Conclusion: A Blueprint for Mass Tort Success
The Purdue Opioid Bankruptcy Claims effort stands as one of the largest and most significant bankruptcy claim campaigns in U.S. history. By combining technology, empathy, and legal expertise, Mass Tort Ad Agency helped build a system that empowered victims at scale.
This case demonstrates what’s possible when digital outreach, referral networks, and purpose-driven advocacy come together. It wasn’t just about claims—it was about helping people rebuild their lives.
