Campaign operations
How MTAA Runs Your Advertising Campaign
Content reviewed September 6, 2026 with Jacob Malherbe.
How we work
One law firm, one approved campaign and clear reporting from the start. MTAA manages Facebook and Instagram advertising; your firm sets the criteria and approves the client-facing materials.
Attorney approval before launch
Campaigns normally begin running within about three days after the firm supplies its qualification criteria and completes the required approvals. The attorney approves the disclaimer, images and landing page. If CloudIntake is used, the attorney also approves the question flow against the firm’s criteria. Timing depends on receiving those inputs and approvals.
Accounts, pixels and exclusive leads
MTAA owns and operates the Meta ad accounts. Campaigns for the same tort can share a tort-specific pixel and benefit from accumulated campaign data. Each campaign directs leads to one law firm’s approved landing page. The firm’s leads, retainers and claimant relationships are exclusive to that firm; leads are not resold or shared with other firms.
Intake and case verification
CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.
A signed claimant has passed the firm’s intake criteria and signed the retainer and HIPAA authorization. This does not mean medical records have been verified or that the case will survive further review. The law firm handles subsequent verification, and some signed claimants will not proceed.
Budget, earned fees and refunds
The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
Your campaign dashboard
Before launch, the client receives a dashboard showing the campaign budget, actual ad spend, MTAA’s earned fee, cost per lead, cost per signed retainer, applicable intake costs and remaining funds. The dashboard updates automatically every hour from Facebook. When a firm uses its own intake, signed-retainer reporting depends on the outcomes supplied by that intake system.
Consulting for clients
Consulting is included for advertising clients. Jacob Malherbe helps law firms and investment groups discuss tort selection, campaign budgets, advertising experience and potential co-counsel relationships. Clients make their own legal, investment and co-counsel decisions.
Book a Call with Jacob Malherbe
Speak directly with the founder about your case type, criteria, budget and intake setup. Calls are with Jacob personally.
Book a Call with Jacob Malherbe