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Live market data · Updated 10 hours ago

Mass Tort Market Data

Facebook and Instagram advertising benchmarks from MTAA-managed campaigns, grouped by tort and qualification criteria. Compare 30-day acquisition costs with separately labeled historical volumes. MTAA has managed $250M+ in lifetime advertising spend; that company total is separate from this reporting dataset.

Live torts
14
Archived spend (USD)
$50.06M
30d leads
17,184
30d signed
14,008
Archived lead events
637,187
Archived purchase events
107,280
Live (≥$5K spend in last 30 days) Paused (spent in last 12 months) Settled
Tort / criteria profileStatusScopeLeads (history)Reported signed (history)CPL (30d)CPSC (30d)
Social Media Addiction (Profile A) brief → LIVENATIONAL15,1613,155$135.44$713→
Taco Bell brief → LIVEMULTI-STATE24,70517,448$6.93$107→
Social Media Addiction (Profile B) LIVENATIONAL8,265566$59.20$1,259→
TVM brief → LIVENATIONAL1,04398$584.20$1,999→
Birth Injury LIVESTATE-SPECIFIC2,634—$377.87—→
Birth Injury — IL / MD / MI / MN / PA / TX LIVENATIONAL5,373—$256.91—→
Storm / Hail Damage LIVESTATE-SPECIFIC1,504—$383.81—→
Paraquat LIVENATIONAL32—$518.53—→
Nursing Home Abuse LIVESTATE-SPECIFIC14759$90.62—→
Birth Injury — Maryland LIVESTATE-SPECIFIC217———→
Medical Malpractice LIVESTATE-SPECIFIC3,978347——→
Video Game Addiction benchmark LIVENATIONAL289,037———→
Birth Injury — IL / AZ / PA LIVEMULTI-STATE1,125———→
Hair Relaxer benchmark brief → LIVENATIONAL776115——→
Foster Care Abuse PAUSEDSTATE-SPECIFIC568———→
Roblox Social Media Addiction brief → PAUSEDNATIONAL59341——→
IEEPA Tariff Refund PAUSEDNATIONAL188———→
Sex Abuse / Clergy Abuse PAUSEDNATIONAL55110——→
Birth Injury — Nationwide PAUSEDNATIONAL53———→
Dupixent PAUSEDNATIONAL564——→
Character AI PAUSEDNATIONAL102——→
Asbestos PAUSEDNATIONAL5,570828——→

Reporting periods: CPL and CPSC use the rolling 30-day reporting window. Table volumes use each profile’s available stored history; coverage varies. Do not divide historical signed counts by 30-day lead counts. Archived totals: Separate account-level summaries in USD, including activity outside the classified benchmark campaigns. The saved API request range does not establish complete daily coverage. Purchase events are not an independently verified count of retained legal cases.

CPL = qualifying ad spend ÷ reported leads. CPSC = qualifying ad spend ÷ reported signed events + a standard $100 intake allowance. It excludes the 15% management fee and setup; actual third-party intake costs can differ. CPSC requires at least 3 reported signings. The current calculation does not independently verify intake-feedback coverage for every included campaign; incomplete feedback can overstate cost per signing. — means unavailable, withheld or below the reporting threshold, not zero outcomes. Firm names identify criteria profiles, not advertising clients. Definitions, history and methodology →

Planning a campaign? Discuss the relevant criteria and budget with Jacob Malherbe →