Methodology
How MTAA's market data is collected, computed, and published.
Data source
All metrics are aggregated from MTAA-managed Meta (Facebook/Instagram) ad accounts spending against active mass tort campaigns. Data is pulled nightly from our internal Watchdog reporting pipeline, which collects campaign-level insights directly from the Meta Marketing API.
Inclusion rules
- Per-campaign floor: Each campaign must spend at least $5,000 in the trailing 30 days to qualify. Excludes test campaigns and incidental activity.
- Tort universe: Appears on the public hub only if MTAA has live or recently-paused (within 12 months) campaigns running, or is explicitly flagged as a market benchmark.
- Non-tort campaigns: Generic class-action settlements, Platinum Profile (MTAA's GBP product), and other non-mass-tort campaigns are excluded.
Definitions
- CPL (Cost per Lead): Total ad spend ÷ total leads across all qualifying campaigns in the trailing 30 days.
- CPSC (Cost per Signed Case): (Total ad spend + $100 CloudIntake processing fee × signed retainers) ÷ signed retainers. Published only when there are at least 3 signed retainers in the trailing 30 days.
- Status — Live: ≥$5,000 trailing 30-day spend on at least one campaign.
- Status — Paused: No qualifying spend in the last 30 days, but campaign(s) ran within the last 12 months.
- Status — Settled: Manually flagged when the underlying MDL or class action reaches settlement.
Privacy & anonymization
All metrics are aggregated at the tort level. No individual firms, ad accounts, campaign names, or campaign-level numbers are disclosed.
Data freshness
Data updates nightly at 03:00 ET (08:00 UTC). Page cache is served for up to 10 minutes via Cloudflare's edge network.
Why this exists
Most cost-per-lead benchmarks in the plaintiff bar are anecdotal or rely on stale, unverifiable survey data. MTAA publishes real, current spend-to-signed-case economics so attorneys can scope new torts, validate vendor quotes, and make informed go/no-go decisions. We have nothing to gain from inflating these numbers — they are what we are actually paying, today, across $250M+ in cumulative spend.
Questions
If you have questions about a specific number, methodology, or data point, contact MTAA.