Legal · Mass Tort Glossary
Also known as: legal disclaimer, ad disclaimer, attorney ad disclosure
A required disclosure statement accompanying mass tort advertisements that identifies the communication as attorney advertising, clarifies that no attorney-client relationship is formed by viewing or responding to the ad, and may specify the jurisdictions in which the sponsoring firm is licensed to practice. In mass tort campaigns, disclaimers must also address co-counsel or referral arrangements, lead generation intermediaries, and any claims about case outcomes to comply with state bar rules governing attorney advertising across multiple jurisdictions simultaneously.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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