Campaign · Mass Tort Glossary
Also known as: ad scheduling, time-of-day targeting
Dayparting is the practice of scheduling mass tort ad spend to run only during specific hours or time blocks when target claimants are most likely to be reachable and responsive, such as daytime hours when injured or disabled individuals are at home. In mass tort TV, radio, and digital campaigns, dayparting allows firms and their media buyers to concentrate budget on high-converting windows while suppressing ads during low-response periods, improving cost-per-signed-case efficiency. Daypart analysis is typically informed by historical intake call data, time-stamped lead records, and platform-level conversion reporting tied to specific tort audiences.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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