Intel · Mass Tort Glossary
Also known as: epi evidence, population-based causation evidence
Epidemiology in mass tort litigation refers to the scientific study of disease frequency, distribution, and causation within exposed populations, used to establish general causation — that a substance or product is capable of causing a particular injury at the population level. Plaintiff attorneys and their experts rely on epidemiological studies, including cohort studies, case-control studies, and meta-analyses, to support the link between a defendant's product and the alleged harm. In the advertising and intake context, epidemiological data informs which injury types and exposure histories qualify a claimant for a given docket, shaping the medical criteria used in lead qualification scripts and retainer agreements.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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