Intake · Mass Tort Glossary
Also known as: live transfer, hot transfer
A warm transfer is an intake process in which a live call center agent speaks with a prospective claimant, conducts a preliminary qualification screen, and then verbally introduces and connects the caller in real time to a law firm intake specialist or attorney before dropping off the line. Unlike a cold transfer, the receiving party is briefed on the caller's situation before the handoff, reducing drop-off rates and improving conversion of qualified leads into signed retainers. In mass tort campaigns, warm transfers are typically priced on a per-transfer or per-qualified-transfer basis and are favored for high-value dockets where claimant trust and immediate attorney engagement are critical.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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