TVM
Cost per Lead (30d)
$71.78
30d Spend
$108.5K
Aggregate across 1 qualifying campaign.
30d Leads
1,511
Total leads in trailing 30 days.
CPSC (30d)
$727
Includes $100 CloudIntake fee per signed retainer.
Trend
Trailing 7 days
Spend$28.2K
Leads491
CPL$57.48
CPSC$884
Trailing 30 days
Spend$108.5K
Leads1,511
CPL$71.78
CPSC$727
How this is computed
- Inclusion floor: Each campaign must spend ≥$5,000 in the trailing 30 days to be included.
- CPL: Total ad spend ÷ total leads across qualifying campaigns.
- CPSC: (Total ad spend + $100 per signed × signed retainers) ÷ signed retainers. Reported only when ≥3 signed retainers in window.
- Data window: Trailing 30 days; updated nightly.
- Anonymization: Tort-level only. No individual firms, accounts, or campaigns are disclosed.