Campaign · Mass Tort Glossary
The decline in campaign performance caused by a target audience being overexposed to the same creative assets. In mass tort advertising, ad fatigue is particularly acute in small injury pools where the same claimants see the same ads repeatedly. Countered through creative rotation, audience exclusions, and new angle testing.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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