Campaign · Mass Tort Glossary
The practice of removing existing claimants, prior converters, or disqualified prospects from active ad targeting pools. Proper exclusion lists prevent wasted spend, reduce duplicate intake, and improve ROAS. In mass tort campaigns, exclusion of signed retainers is essential to avoid paying to re-acquire claimants already in the funnel.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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