Tort · Mass Tort Glossary
AFFF (Aqueous Film-Forming Foam) Tort — Mass Tort Marketing Campaign
Also known as: Firefighter Foam
Firefighting foam used extensively by military installations and airports since the 1960s, found to contain PFAS compounds linked to cancer. AFFF litigation is one of the largest active mass tort dockets, with tens of thousands of cases consolidated in federal MDL. Strong entry window for military veterans and airport workers with qualifying diagnoses.
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Browse the full glossaryWho an AFFF campaign targets
An AFFF claimant-acquisition campaign focuses on military veterans, active-duty personnel, and career or volunteer firefighters who used aqueous film-forming foam during service or training, and who have since been diagnosed with a PFAS-linked condition: kidney cancer, bladder cancer, testicular cancer, or thyroid disease.
Because AFFF was deployed at military bases and fire training facilities across every U.S. media market, the exposed population is geographically broad and identifiable through occupational and service records — making precise paid-social targeting practical before a single dollar is spent on creative testing.
What qualifying diagnoses does an AFFF mass tort campaign target?
Campaigns focus on claimants diagnosed with kidney cancer, bladder cancer, testicular cancer, or thyroid disease following occupational exposure to AFFF at military bases, fire departments, or airports.
Is AFFF intake currently open?
Yes. Intake is currently open and the litigation is consolidated in an MDL, so firms acquiring claimants now are building inventory in an active, organized proceeding.
- AFFF campaign details — See targeting criteria, associated injuries, cost-per-retainer benchmarks, and how MTAA structures AFFF claimant-acquisition campaigns.
- How MTAA works and what it costs — Review pricing structure, exclusivity terms, and what to ask before hiring a mass tort marketing agency.