Hiring a mass tort marketing agency starts with a practical question: how will your advertising budget become claimants your firm can evaluate? Mass Tort Ad Agency runs Facebook and Instagram campaigns for plaintiff firms, with exclusive leads, disclosed costs and the option to use your own intake team.

For the channel most of that budget will run through, see our guide to Facebook advertising for lawyers, written from $250M in managed spend.

What does mass tort marketing include?

The campaign starts with the firm’s criteria. MTAA prepares the advertising and landing page, obtains attorney approval and manages media buying. Leads go to the firm’s CRM or to optional CloudIntake qualification. Consulting on campaign planning and potential co-counsel is included for advertising clients.

How much should a law firm budget?

The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.

Cost-plus advertising or a fixed price per case?

MTAA uses cost-plus advertising and does not guarantee a cost per case. A fixed-price provider may offer a stated price per delivered case under its own qualification and replacement terms. Compare the full agreement: what counts as a case, exclusivity, intake standards, source documentation and what happens when later review disqualifies a claimant. A quoted price and an observed advertising cost measure different things.

Some clients report higher fixed-price quotes elsewhere, but MTAA does not publish a verified market-wide price multiple. Use your firm’s actual comparable quotes and the published benchmark methodology.

Who owns the leads, account and pixel?

MTAA owns and operates the Meta ad accounts. Campaigns for the same tort can share a tort-specific pixel and benefit from accumulated campaign data. Each campaign directs leads to one law firm’s approved landing page. The firm’s leads, retainers and claimant relationships are exclusive to that firm; leads are not resold or shared with other firms.

How are claimants qualified?

CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.

A signed claimant has passed the firm’s intake criteria and signed the retainer and HIPAA authorization. This does not mean medical records have been verified or that the case will survive further review. The law firm handles subsequent verification, and some signed claimants will not proceed.

What should you see in the dashboard?

Before launch, the client receives a dashboard showing the campaign budget, actual ad spend, MTAA’s earned fee, cost per lead, cost per signed retainer, applicable intake costs and remaining funds. The dashboard updates automatically every hour from Facebook. When a firm uses its own intake, signed-retainer reporting depends on the outcomes supplied by that intake system.

What should you ask before hiring an agency?

  • Is my campaign exclusive to my firm?
  • What is included in the budget and which fees are earned when?
  • Who approves the ads, disclaimers, landing page and intake criteria?
  • Who owns the ad account, pixel, lead data and retainers?
  • What does “signed” mean, and who verifies the case later?
  • Can I use my own intake team and CRM?
  • Can I recover unspent funds if I stop?

Experience with mass tort campaigns since 2015

Jacob founded the agency in 2015 and published The Facebook Effect for Lawyers in 2018 and A Lawyer’s Guide to Mass Torts in 2021. His experience includes $250M+ in managed Meta spend, 600+ law firms, 100+ mass torts and 2M+ leads.

Our named campaign case studies and attorney testimonials include work with Anne Andrews of Andrews & Thornton on opioid and Boy Scouts campaigns. MTAA’s role was advertising and claimant acquisition; the attorneys handled legal representation and negotiations. MTMP’s Anne Andrews biography documents her negotiating roles in both matters.

Starting or expanding a mass tort practice

MTAA works equally with firms entering mass torts and established firms expanding their campaigns. The agency serves U.S. firms and a smaller group in Canada, plus investment groups working through law firms. All mass tort campaign inquiries are welcome; current activity is listed on the market page.

How quickly can a campaign launch?

Campaigns normally begin running within about three days after the firm supplies its qualification criteria and completes the required approvals. The attorney approves the disclaimer, images and landing page. If CloudIntake is used, the attorney also approves the question flow against the firm’s criteria. Timing depends on receiving those inputs and approvals.

Read the full engagement process, then book a call with Jacob Malherbe. Every strategy call is with Jacob personally.