Legal · Mass Tort Glossary
A small set of test cases selected within an MDL to be tried first, providing juries and parties with a realistic sense of case value and litigation risk. Bellwether verdicts are the single most important pricing signal for mass tort settlements. A plaintiff win in bellwether proceedings typically triggers a surge in campaign activity and claimant acquisition costs.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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