Campaign · Mass Tort Glossary
The rate at which a tort campaign acquires signed retainers relative to the total available claimant pool. High velocity campaigns are those that front-load acquisition during the optimal entry window before market saturation. Velocity is a function of budget allocation, creative performance, and intake conversion rate.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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