Intake · Mass Tort Glossary
The rate at which inbound claimant leads are processed through qualification and converted to signed retainers. Intake velocity is critical because claimant motivation decays rapidly — the longer the gap between ad response and retainer execution, the lower the conversion rate. Best-in-class intake operations achieve same-day retainer execution on qualified leads.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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