Business · Mass Tort Glossary
The business model in which a referring ("originating") law firm signs clients through advertising and refers them to a national litigation firm under a co-counsel agreement. The originating firm earns a referral fee (typically 25–40% of attorney's fees) without handling the litigation. This model is the financial engine for most mass tort advertising campaigns.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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