Campaign · Mass Tort Glossary
Also known as: CPL
The average advertising cost to generate one inbound claimant inquiry, regardless of whether the lead qualifies or signs. CPL is a useful efficiency metric for creative and audience optimization but is meaningless without a corresponding conversion-to-retainer rate. Low CPL with low conversion produces poor CPC.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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