Business · Mass Tort Glossary

Cost Per Case (CPC)

Also known as: Cost Per Retainer, Cost Per Signed Case

The total advertising and intake expenditure required to acquire one signed retainer that meets full case qualification criteria. Distinct from cost-per-lead, which measures only inbound contacts. CPC is the primary efficiency metric in mass tort advertising. In well-run campaigns, CPC ranges from $400 to $2,000+ depending on tort type, qualification stringency, and market saturation.

Related terms

Cost Per Lead (CPL)ROAS (Return on Ad Spend)Signed Retainer

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Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.

The language of mass tort advertising

This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.

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