Business · Mass Tort Glossary

Docket Velocity

Also known as: case velocity, litigation velocity, pipeline velocity

Docket velocity refers to the rate at which a mass tort plaintiff firm moves signed retainer clients through the litigation pipeline—from intake and medical record collection through plaintiff fact sheet completion, bellwether selection, and eventual resolution or trial. High docket velocity indicates efficient case progression and predictable settlement timing, while low velocity can signal bottlenecks in document gathering, MDL court scheduling delays, or inadequate case management staffing. Advertising and intake budgets are often calibrated against docket velocity projections to ensure new client volume aligns with the firm's capacity to actively work cases toward resolution.

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This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.

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