Campaign · Mass Tort Glossary

Facebook Advertising (Mass Tort)

The dominant claimant acquisition channel for mass tort plaintiff firms, accounting for the majority of new signed retainers in most active dockets. Facebook's combination of broad demographic reach, detailed behavioral targeting, and video creative capabilities makes it uniquely effective for reaching tort-eligible populations. MTAA pioneered the use of Facebook advertising for mass tort law firms beginning in 2013.

Related terms

Compliance CreativeMeta Advertising

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Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.

The language of mass tort advertising

This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.

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