Campaign · Mass Tort Glossary

Meta Advertising

Paid advertising on Meta platforms — Facebook, Instagram, and Messenger — using Meta's Ads Manager platform. Meta advertising is the dominant channel for mass tort claimant acquisition due to its combination of reach, demographic targeting granularity, and video creative capabilities. Health and legal advertising on Meta requires careful compliance management to avoid policy violations that can result in ad account suspension.

Related terms

Conversions API (CAPI)Facebook Advertising (Mass Tort)

Run this in a real campaign

Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.

The language of mass tort advertising

This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.

Browse the full glossary