Intake · Mass Tort Glossary
Also known as: Signed Case
A fully executed attorney-client retainer agreement between a claimant and a plaintiff law firm, representing the core conversion event in mass tort advertising. The signed retainer is the unit of economic value in campaign measurement — all upstream metrics (CPL, conversion rate, qualification rate) exist to predict and optimize cost-per-signed-retainer. Electronic retainer execution via e-signature platforms has dramatically reduced the time from lead to signed case.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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