Intake · Mass Tort Glossary
Also known as: sign rate, conversion rate, retainer conversion rate
Lead-to-retainer rate is the percentage of inbound mass tort leads that ultimately sign a retainer agreement with the plaintiff firm, calculated by dividing signed retainers by total qualified leads received within a given period. In mass tort intake operations, this metric serves as a primary efficiency indicator, reflecting the combined performance of lead quality, intake staff responsiveness, follow-up cadence, and case qualification criteria. A low rate may signal poor lead sourcing, slow contact attempts, or overly restrictive qualification screens, while an artificially high rate can indicate that disqualified claimants are being signed inappropriately.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
Browse the full glossary