Campaign · Mass Tort Glossary
A proposed standard for websites to communicate preferred AI crawler instructions in a structured plain-text file at the root domain. Analogous to robots.txt for AI crawlers, llms.txt helps large language models understand site structure, preferred citation text, and content hierarchies. Part of MTAA's AIO (AI Optimization) infrastructure.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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