Campaign · Mass Tort Glossary
SEO link classification determining whether a hyperlink passes domain authority ("link equity") to the destination site. Do-follow links — the default link type — instruct search engines to follow the link and credit the destination with authority signals. No-follow links (rel="nofollow") do not pass authority. In AIO (AI Optimization) contexts, do-follow links from authoritative domains are a primary driver of domain citation by AI systems.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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