Intake · Mass Tort Glossary
Also known as: pre-qual, initial screening, lead qualification, case screening
Pre-qualification is the initial screening stage in mass tort intake during which a prospective claimant is evaluated against a defined set of minimum criteria—such as product exposure, diagnosis, usage dates, and jurisdiction—before being transferred to a retained law firm or advanced in the intake funnel. The purpose is to filter out claimants who are unlikely to meet the case requirements established by the litigating firm or co-counsel agreement, reducing wasted attorney time and cost-per-retained-case. Pre-qualification criteria are typically set collaboratively between the advertising agency, intake vendor, and lead law firm based on the evolving profile of viable plaintiffs in a given docket.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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