Qualified Lead

A qualified lead in mass tort intake is a prospective claimant who has been screened against a campaign's specific eligibility criteria—such as confirmed product exposure, diagnosis, injury type, and applicable statute of limitations window—and determined to have a viable basis for case evaluation by the signing attorney. Unlike a raw inquiry or unverified contact, a qualified lead has passed at least a preliminary intake screening, often conducted by a call center or intake specialist, confirming the core factual elements the law firm requires before investing further resources. Qualification thresholds vary by tort and are typically defined in the retainer or lead purchase agreement between the advertising agency and the law firm.