Campaign · Mass Tort Glossary
Also known as: budget pacing, ad spend pacing, campaign pacing
Spend pacing is the process of distributing a mass tort advertising budget across a defined time period—daily, weekly, or monthly—to ensure consistent lead flow without exhausting funds prematurely or leaving budget unspent. In mass tort campaigns, pacing is closely tied to intake capacity: overspending relative to the firm's ability to contact and qualify claimants wastes acquisition costs, while underspending can cede market share to competing firms targeting the same docket. Media buyers and campaign managers adjust pacing in real time based on cost-per-lead trends, claimant eligibility rates, and case inventory targets set by the retaining law firm.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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