Campaign · Mass Tort Glossary
The practice of serving ads to users who have previously visited a landing page or intake form but did not convert. In mass tort advertising, retargeting audiences require careful HIPAA handling — a user who visited a lawsuit information page has implicitly disclosed a health-related interest that may constitute PHI in certain contexts. Retargeting campaigns typically achieve better conversion rates than cold prospecting at lower CPL.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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