Afff Pfas
CPL
Not yet reported
What does advertising for this criteria profile cost?
A current cost-per-lead benchmark is not available for this profile. Cost per signed case is not currently reported; this does not mean the campaigns produced no signed cases.
Firm names in profile titles describe qualification criteria, not the identity of the advertising client. Different criteria can produce different acquisition costs.
30d Spend
$0
Aggregate across 0 qualifying campaigns.
30d Leads
0
Total leads in trailing 30 days.
CPSC (30d)
Not reported
A published CPSC requires reportable intake outcomes and at least 3 signed events. Missing outcomes must not be read as zero signings.
How this is computed
- Inclusion floor: Each campaign must spend ≥$5,000 in the trailing 30 days to be included.
- CPL: Total ad spend ÷ total leads across qualifying campaigns.
- CPSC: Qualifying ad spend ÷ reported signed events + a standard $100 intake allowance. The current rollup includes all spend-qualified campaigns and does not independently verify which have complete intake feedback. Missing feedback can overstate cost per signing; the allowance is not a statement of actual third-party intake fees. Reported only when ≥3 signed retainers in window. These public CPSC benchmarks exclude the 15% management fee and one-time setup fee; they are not the client’s all-in campaign cost. A signed case means the applicant meets the campaign intake criteria and has signed both the retainer and HIPAA authorization, as reported by MTAA intake or a connected third-party provider. It is an intake outcome, not a medically verified or guaranteed case. Costs and later case retention vary.
- Data window: Trailing 30 days; updated nightly.
- Criteria profiles: Firm names identify qualification criteria, not advertising clients. Published figures describe campaign performance and do not guarantee future results.
Full methodology → · Discuss this campaign with Jacob Malherbe →