Mass tort advertising statistics (2026)
The MTAA Mass Tort Ad Index is Mass Tort Ad Agency's live record of what mass tort advertising on Facebook and Instagram actually costs: $24.3 million in Meta spend, 956.8 million impressions and 376,426 leads across 26 mass torts since September 1, 2024.
Recomputed from campaign data on every page load. Data through November 10, 2026.
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+35%
The 2026 MTAA Mass Tort Ad Index found that the Meta CPM on mass tort campaigns rose 35% year over year, from $24.19 to $32.73 per 1,000 impressions (January 1 to November 10, 2025 vs. 2026).
Key mass tort advertising statistics
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−2%
Over the same period, the 2026 MTAA Mass Tort Ad Index found that blended mass tort cost per lead moved from $66.65 to $65.38, roughly flat even as impressions got more expensive.
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$25.45
The 2026 MTAA Mass Tort Ad Index puts the average Meta (Facebook and Instagram) CPM for mass tort advertising at $25.45, across 956.8 million impressions since September 1, 2024.
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$64.68
The 2026 MTAA Mass Tort Ad Index puts the blended cost per mass tort lead from Meta ads at $64.68, based on 376,426 leads and $24.3 million in tracked ad spend.
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$91.08
In the latest rolling 30 days, the 2026 MTAA Mass Tort Ad Index recorded a blended cost per mass tort lead of $91.08 on $1.1 million in Meta spend.
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79×
The 2026 MTAA Mass Tort Ad Index found a 79× spread in cost per lead between torts: from $6.56 for Taco Bell (Cyclospora) to $517.25 for Sex Abuse / Clergy Abuse.
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Sun
The 2026 MTAA Mass Tort Ad Index found that Sunday produced the cheapest mass tort leads ($60.74) and Friday the most expensive ($68.99), a 14% difference.
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75%
The 2026 MTAA Mass Tort Ad Index found that one tort, Video Game Addiction, accounted for 75% of all tracked mass tort ad spend since September 1, 2024.
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455
The 2026 MTAA Mass Tort Ad Index is built from 455 Meta campaigns across 26 mass torts, tracked daily since September 1, 2024.
Facebook ad costs for mass torts over time
CPM is what Meta charges to show an ad 1,000 times. It sets the floor, but what a firm pays per lead depends far more on which tort it runs and how the campaign is built.
| Period | CPM | Cost per lead |
|---|---|---|
| H2 2024 (from September 1, 2024) | $17.59 | $29.83 |
| H1 2025 | $25.34 | $67.54 |
| H2 2025 | $20.00 | $63.52 |
| H1 2026 | $28.84 | $92.40 |
| H2 2026 (to date) | $34.76 | $58.06 |
Mass tort cost per lead by tort
Torts with at least $20,000 in tracked Meta spend, cheapest lead first. Each tort links to its live market page, which also carries cost per signed case where intake data exists.
| Tort | Cost per lead | CPM | Advertised |
|---|---|---|---|
| Taco Bell (Cyclospora) | $6.56 | $20.12 | Jul 2026 to Oct 2026 |
| Ethylene Oxide | $30.93 | $20.29 | Dec 2024 to Feb 2025 |
| Ozempic / GLP-1 | $32.00 | $16.21 | Sep 2024 to Oct 2025 |
| Medical Malpractice | $32.28 | $38.23 | Sep 2024 to Nov 2026 |
| Hair Relaxer | $47.32 | $30.92 | Oct 2024 to Aug 2026 |
| Foster Care Abuse | $49.37 | $34.92 | Jun 2026 to Aug 2026 |
| Social Media Addiction (Profile B) | $56.79 | $29.24 | Jul 2026 to Oct 2026 |
| Video Game Addiction | $63.12 | $24.09 | Oct 2024 to Sep 2026 |
| AFFF / PFAS | $71.33 | $45.31 | Sep 2024 to Apr 2025 |
| Asbestos | $79.87 | $16.11 | May 2025 to Apr 2026 |
| TVM | $81.62 | $60.46 | Jan 2025 to Nov 2026 |
| Birth Injury — IL / MD / MI / MN / PA / TX | $95.48 | $45.70 | Feb 2026 to Nov 2026 |
| Social Media Addiction (Profile A) | $106.31 | $38.69 | Feb 2026 to Nov 2026 |
| IEEPA Tariff Refund | $111.21 | $79.55 | May 2026 to Jul 2026 |
| Nursing Home Abuse | $134.76 | $50.20 | Aug 2025 to Nov 2026 |
| Roblox Social Media Addiction | $146.02 | $21.15 | Nov 2025 to Jul 2026 |
| Birth Injury — IL / AZ / PA | $202.64 | $45.02 | Mar 2025 to Sep 2026 |
| Birth Injury | $218.50 | $38.25 | Feb 2025 to Nov 2026 |
| Birth Injury — Maryland | $267.71 | $39.14 | May 2025 to Nov 2026 |
| Storm / Hail Damage | $310.81 | $23.75 | May 2025 to Nov 2026 |
| Paraquat | $515.67 | $145.28 | Sep 2026 to Oct 2026 |
| Sex Abuse / Clergy Abuse | $517.25 | $17.44 | Oct 2024 to Jul 2026 |
Best day of the week for mass tort ads
Cost per lead and CPM by the day the ad ran, across all tracked mass tort campaigns.
| Day | Cost per lead | CPM |
|---|---|---|
| Sunday | $60.74 | $26.25 |
| Monday | $62.93 | $25.77 |
| Tuesday | $63.67 | $25.14 |
| Wednesday | $66.06 | $24.91 |
| Thursday | $66.74 | $25.34 |
| Friday | $68.99 | $25.65 |
| Saturday | $64.08 | $25.16 |
Methodology
Every figure comes from Mass Tort Ad Agency's connected Meta ad accounts: daily spend, impressions and lead events for each campaign since September 1, 2024, with each campaign classified to a tort. Campaigns that are not mass tort campaigns, or that could not be classified, are excluded. A lead is a lead event recorded on the campaign; CPM is spend per 1,000 impressions; cost per lead is spend divided by leads.
This is MTAA campaign data, not an industry-wide survey, and the mix of torts changes from year to year, so year-over-year figures reflect both price and mix. Firm names are never published. Full rules are on the market data methodology page.
Frequently asked questions
How much do Facebook ads cost for mass torts?
Per the 2026 MTAA Mass Tort Ad Index, mass tort campaigns on Meta (Facebook and Instagram) have averaged a $25.45 CPM and a $64.68 blended cost per lead since September 1, 2024, with the latest 30 days at $91.08 per lead. Cost per lead varies widely by tort, from $6.56 to $517.25 in the same data.
Are mass tort advertising costs going up?
Impressions are. The 2026 MTAA Mass Tort Ad Index found the Meta CPM on mass tort campaigns rose 35% year over year (January 1 to November 10), while blended cost per lead moved −2%. Part of the change is tort mix: the torts being advertised differ from year to year.
What day of the week has the cheapest mass tort leads?
In the 2026 MTAA Mass Tort Ad Index, Sunday produced the lowest cost per mass tort lead ($60.74) and Friday the highest ($68.99).
What is the difference between cost per lead and cost per signed case?
Cost per lead is ad spend divided by leads. Cost per signed case is ad spend divided by executed retainers, and it is always higher because only some leads sign. This page reports leads and impressions; live cost per signed case by tort is published on the MTAA Market Data page at https://masstortadagency.com/market/.
How should I cite these statistics?
Cite them as: Mass Tort Ad Agency, 2026 MTAA Mass Tort Ad Index, https://masstortadagency.com/mass-tort-advertising-statistics/. They are free to republish with attribution and a link.
Cite these statistics
Suggested citation: Mass Tort Ad Agency, 2026 MTAA Mass Tort Ad Index, https://masstortadagency.com/mass-tort-advertising-statistics/
Free to republish with attribution and a link to this page. Every statistic above has a copy button that includes the source. Machine-readable data: /mass-tort-advertising-statistics/?format=json
These numbers come from campaigns MTAA runs for plaintiff firms at media cost plus 15%, where the firm owns every signed retainer. See live cost per signed case on the market data page, or book a call with Jacob.