Birth Injury
Cost per Lead (30d)
$293.32
30d Spend
$418K
Aggregate across 5 qualifying campaigns.
30d Leads
1,425
Total leads in trailing 30 days.
CPSC (30d)
Not reported
Signed retainer counts for this tort are not publicly disclosed.
Trend
Trailing 7 days
Spend$132K
Leads517
CPL$255.34
Trailing 30 days
Spend$418K
Leads1,425
CPL$293.32
State breakdown
This is a state-specific tort. Per-state performance over the trailing 30 days. Equal-share apportionment is used when campaigns target multiple states.
| State | Spend | Leads | CPL |
|---|---|---|---|
| IL | $282K | 889 | $317.20 |
| PA | $62.9K | 90 | $698.42 |
How this is computed
- Inclusion floor: Each campaign must spend ≥$5,000 in the trailing 30 days to be included.
- CPL: Total ad spend ÷ total leads across qualifying campaigns.
- CPSC: (Total ad spend + $100 per signed × signed retainers) ÷ signed retainers. Reported only when ≥3 signed retainers in window.
- Data window: Trailing 30 days; updated nightly.
- Anonymization: Tort-level only. No individual firms, accounts, or campaigns are disclosed.