Video Game Addiction / Bullock
Cost per Lead (30d)
$69.68
Note: Manual override - market data from outside MTAA reporting
30d Spend
$49.4K
Aggregate across 1 qualifying campaign.
30d Leads
709
Total leads in trailing 30 days.
CPSC (30d)
$245
Includes $100 CloudIntake fee per signed retainer.
How this is computed
- Inclusion floor: Each campaign must spend ≥$5,000 in the trailing 30 days to be included.
- CPL: Total ad spend ÷ total leads across qualifying campaigns.
- CPSC: (Total ad spend + $100 per signed × signed retainers) ÷ signed retainers. Reported only when ≥3 signed retainers in window.
- Data window: Trailing 30 days; updated nightly.
- Anonymization: Tort-level only. No individual firms, accounts, or campaigns are disclosed.